Sport-Pursuit names Driven as creative partner as it focuses on 2014 growth
Online retailer of technical and high performance sportswear Sport-Pursuit has selected Driven as its creative partner, tasked with developing its brand and communication strategy.
Of the appointment, Sport-Pursuit marketing director, Bryn Snelson, said: “Driven showed real understanding of our brand and the challenges of building an online business and produced some very compelling creative thinking.”
Driven partner, Neil Griffiths, added: “This market is characterised by great brands and great work. We are confident that the work for Sport-Pursuit will fit in, stand out and sell.”
With a client base, number in excess of 850,000 at the moment, Sport-Pursuit plans to invest in driving greater and broader awareness of its sports flash sales proposition in 2014.
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