MEC international managing partner Matt Adams moves to DigitasLBi as deputy head of UK media
Former MEC international managing partner Matt Adams has joined DigitasLBi as deputy head of UK media, leading the development of the agency’s media offering in the UK.
At MEC Adams held board-level responsibility for digitally-led EMEA accounts including Marriott, BlackRock, Citibank and Xerox, with a remit spanning communications strategy, commercial management and digital leadership.
Prior to MEC Adams held roles with a number of media owners such as Yahoo Europe, IPC Media, Maiden Outdoor and TradeDoubler. In his new role with DigitasLBi Adams will focus on further growing the agency’s media capacities as a key part of its service offering.
Of the appointment, Ed Ling, chief UK and international media officer at DigitasLBi, said: “I’m delighted to be welcoming Matt into the DigitasLBi fold. He is a true media heavyweight with the experience and qualities needed to drive the growth of our UK media business as part of our unique blend of services. I look forward to working with him to take our media offering to the next level.”
Adams will be based in DigitasLBi’s London office, reporting to Ling. He will also take on client leadership responsibilities working closely with Edinburgh office MD, Steve Mallon.
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