CMW unveils full agency rebrand for 2014 complete with new name - Stack
Creative agency CMW has started the year with a full rebrand of the agency reflecting its new offering and proposition under the name Stack. Rolling out from this month, the rebrand follows changes to the agency last year. The name Stack was chosen to reflect the agency’s full marketing ‘stack’ as it continues life as an integrated creative agency offering four key pillars of expertise. “Our new name, Stack, points to our belief that really effective work nowadays comes from understanding the full marketing ‘stack’ and having the capability to blend different channels and disciplines together optimally at every stage of the customer journey. For most marketers the idea of an audience living in one channel is long dead – people and therefore ideas need to cross channels and technologies constantly,” said Liz Wilson, Stack CEO. Branding agency Holmes and Marchant was tasked with carrying out the naming and identity project.