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Ben & Jerry's posts tongue-in-cheek tweet following Colorado's decision to legalise marijuana

Ben & Jerry's has posted a tongue-in-cheek response to the recent legalisation of marijuana in Colorado, USA, on its Twitter account.

In reference to the commonly known side effect of the drug 'the munchies' the ice-cream brand tweeted: "BREAKING NEWS: We're hearing reports of stores selling out of Ben & Jerry's in Colorado. What's up with that?"

At the time of writing the tweet has more than 8,000 re-tweets and almost 5,000 favourites.

The tweet is in a similar vein to Oreo's now infamous 'Dunk in the Dark' viral message sent during last year's superbowl.

Featured by The Drum