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Ben & Jerry's posts tongue-in-cheek tweet following Colorado's decision to legalise marijuana

Ben & Jerry's has posted a tongue-in-cheek response to the recent legalisation of marijuana in Colorado, USA, on its Twitter account. In reference to the commonly known side effect of the drug 'the munchies' the ice-cream brand tweeted: "BREAKING NEWS: We're hearing reports of stores selling out of Ben & Jerry's in Colorado. What's up with that?"

Colorado legalised marijuana earlier this week

At the time of writing the tweet has more than 8,000 re-tweets and almost 5,000 favourites. The tweet is in a similar vein to Oreo's now infamous 'Dunk in the Dark' viral message sent during last year's superbowl.

Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

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