Ben & Jerry's posts tongue-in-cheek tweet following Colorado's decision to legalise marijuana

Ben & Jerry's has posted a tongue-in-cheek response to the recent legalisation of marijuana in Colorado, USA, on its Twitter account. In reference to the commonly known side effect of the drug 'the munchies' the ice-cream brand tweeted: "BREAKING NEWS: We're hearing reports of stores selling out of Ben & Jerry's in Colorado. What's up with that?"

Colorado legalised marijuana earlier this week

At the time of writing the tweet has more than 8,000 re-tweets and almost 5,000 favourites. The tweet is in a similar vein to Oreo's now infamous 'Dunk in the Dark' viral message sent during last year's superbowl.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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