Countrywide Ground Maintenance awards marketing brief to Frank Virtual
Countrywide Ground Maintenance has appointed full service advertising agency Frank Virtual to its marketing account.
The south Manchester-based agency has initially been tasked with the delivery of a redesign of Countrywide’s vehicle fleet livery and corporate brochures, including marketing collateral for specialist sectors such as schools, colleges and universities.
Countrywide Grounds Maintenance managing director Simon Stott commented: “We wanted an agency that could revitalise our marketing, giving it a fresh contemporary look. The marketing has to attract clients and franchisees. It is much, much more than a design exercise. It meets a very strategic purpose.”
Richard Forman, managing director of Frank Virtual, described the appointment as “the sort of client and brief that creative agencies dream about.” Adding: “It is a chance to create something quite new with a clear purpose. Our work is there to make a real difference to Countrywide’s growth strategy.”
Following the initial marketing overhaul Frank Virtual will then look to implement a new set of franchisee aimed marketing materials and a website redesign.
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