Ryanair unveils plans for new website, with mobile app to roll out in May 2014
Ryanair has today unveiled plans to improve its website, along with a series of mobile improvements which will appear over the coming months, including a mobile app and mobile boarding passes.
The removal of the Recaptcha for individual bookings will launch on Friday 1 November, as well as a 24-hour period to change minor booking errors; before the creation of a simpler homepage and a simplified booking path which cuts from 17 to five 'clicks' to make bookings on 30 November.
From February 2014, the company is set to roll out mobile boarding which will allow customers choose to either print their boarding passes or download them to their smartphones; and a new mobile app to launch in May.
Ryanair's boss, Michael O'Leary, said: "We are excited and delighted with the new, cleaner, easier to use Ryanair.com website which significantly improves Ryanair's industry leading customer service. The Recaptcha security code will disappear on Friday for individual customers. Ryanair's new improved website will be released in just over two weeks and our soon to be delivered features including secure membership, low fares finder, mobile app, mobile boarding passes and individually tailored national websites in our bigger EU markets will help more customers to make great savings and waste less time by booking Ryanair's flights on the new and seriously improved Ryanair.com website.
“We sincerely hope that customers will enjoy using our new and improved website. If they feel there are any other customer service improvements we can make, then I hope they will contact me using the "Tell MOL" feature on the Ryanair.com website."
The changes come as Ryanair looks to simplify booking and flying for Ryanair customers and their families.
The new website and app will be handled in-house.