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Ryanair Twitter Public Relations

Ryanair boss takes to Twitter for PR stunt

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By John Glenday | Reporter

October 22, 2013 | 2 min read

Combative Ryanair boss Michael O’Leary has taken to Twitter to speak directly to customers as part of efforts to soften the airlines hardened image.The budget airline king conducted a live chat after taking over Ryanair’s official feed for a grand total of 1hr and 18 mins of ‘lunacy’ yesterday evening.Having got to grips with the hashtag #GrillMOL ventured into a number of thorny wickets at the behest of tweeters; amongst them the use of a ‘sexist’ profile picture which prompted a flurry of banter.

Taking the sexism theme and running with it O’Leary continued:O’Leary’s social media antics did succeed in winning over at least one convert however:
Ryanair Twitter Public Relations

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