DigitasLBi promotes Gareth Jones to dual global brand and content chief and CMO role
DigitasLBi has promoted Gareth Jones to a newly created dual role of global chief brand and content officer and international chief marketing officer.
The news follows the merger of Digitas and LBi this February and Jones will now be responsible for creating a coherent content marketing and thought-leadership strategy to promote the DigtasLBi brand globally.
He will also take on the role of international chief marketing officer, working with CEOs in the UK, Germany, Western Europe, the Nordics and Asia Pacific to bring the DigitasLBi brand to market and support business growth through localised marketing activity.
DigitasLBi global CEO Luke Taylor said: “It’s great to have someone with Gareth’s experience driving our brand forward and pioneering our content marketing strategy on a global scale.”
Jones added: “I’m looking forward to helping bring the DigitasLBi brand to life with all the magic and unpredictability that you’d expect from an agency that has a unicorn as its emblem. We will continue to focus on producing strategic content-led marketing that helps companies of all shapes and sizes decide what’s next.”
Jones joined LBi in January 2011 as brand engagement director before being promoted to global brand & marketing director in 2012. Prior to that he was editor of Haymarket’s Marketing and Revolution magazines.
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