28 September 2013 - 11:38am | posted by | 0 comments

Burton’s Biscuits set to promote Cadbury Fabulous Fingers in new campaign

Burton’s Biscuits set to promote Cadbury Fabulous Fingers in new campaignBurton’s Biscuits set to promote Cadbury Fabulous Fingers in new

Cadbury Fabulous Fingers are set to be promoted through a £850,000 campaign to run for four weeks.

The campaign for the Burton’s Biscuit brand will consist of several 80s soap opera style TV ads, and follows the VCCP campaign launched in May.

David Costello, Burton’s Biscuit Company’s category and activation controller, said: “The marketing investment will heighten awareness and demand for Cadbury Fabulous Fingers – a highly successful sub-brand that continues to generate significant incremental sales in the indulgent biscuit sector.”

Launching in October, the campaign will promote the Cadbury Fabulous Fingers as well as the praline and honeycomb variants.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...