Burton’s Biscuits set to promote Cadbury Fabulous Fingers in new campaign
Cadbury Fabulous Fingers are set to be promoted through a £850,000 campaign to run for four weeks. The campaign for the Burton’s Biscuit brand will consist of several 80s soap opera style TV ads, and follows the VCCP campaign launched in May. David Costello, Burton’s Biscuit Company’s category and activation controller, said: “The marketing investment will heighten awareness and demand for Cadbury Fabulous Fingers – a highly successful sub-brand that continues to generate significant incremental sales in the indulgent biscuit sector.” Launching in October, the campaign will promote the Cadbury Fabulous Fingers as well as the praline and honeycomb variants.
Source: Talking Retail