28 September 2013 - 11:38am | posted by | 0 comments

Burton’s Biscuits set to promote Cadbury Fabulous Fingers in new campaign

Burton’s Biscuits set to promote Cadbury Fabulous Fingers in new campaignBurton’s Biscuits set to promote Cadbury Fabulous Fingers in new

Cadbury Fabulous Fingers are set to be promoted through a £850,000 campaign to run for four weeks.

The campaign for the Burton’s Biscuit brand will consist of several 80s soap opera style TV ads, and follows the VCCP campaign launched in May.

David Costello, Burton’s Biscuit Company’s category and activation controller, said: “The marketing investment will heighten awareness and demand for Cadbury Fabulous Fingers – a highly successful sub-brand that continues to generate significant incremental sales in the indulgent biscuit sector.”

Launching in October, the campaign will promote the Cadbury Fabulous Fingers as well as the praline and honeycomb variants.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...