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By Ishbel Macleod, PR and social media consultant

May 2, 2013 | 1 min read

Burton’s Biscuit Company has unveiled a £1.2m campaign to promote its new honeycomb and praline flavours in the Cadbury Fabulous Fingers range.

The campaign, devised by VCCP, with media buying handled by UM London, includes two new 10-second TV commercials featuring Miles (the honeycomb character) and Madison (praline).

As well as this, the original 30 second American-style soap opera style ad will be re-aired.

Stuart Wilson, chief marketing officer, Burton’s Biscuit Company, said: “The introduction of two new variants and the associated marketing investment will drive awareness and sales of Cadbury Fabulous Fingers - a highly successful sub-brand that has already generated significant incremental sales in the indulgent biscuit sector.”

The new flavour, introduced in March, will also be promoted through sampling and extensive in-store support.

Cadbury Burton’s Biscuit Company

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