Unilever expands Dove hair care range with new range of premium oil treatments
Unilever has engaged JDO Brand Design and Innovation to expand the Dove hair care portfolio to include a new range of premium oil treatments.
JDO has created a simple and elegant design for the new oil range using delicate illustrations and finishes to evoke premium beauty cues. As the Dove brand is all about care and simplicity, JDO was challenged to create a design balancing these values with the richness of the new range.
Renato Rossi, global brand director, Dove Hair Luxury at Unilever, commented: “Oils continue to explode in popularity in the market. We wanted to tap into this trend and provide consumers with oil treatment products through the much, loved Dove brand. JDO’s new designs mean that we can expand the Dove range and create a step change in oil treatments for the hair care market.”
Principal and founder of JDO, Tim Jebb, added: “We were tasked with creating beautiful and engaging designs in keeping with and building on Dove Hair’s brand equities. The use of gold on both the bottle and the carton give the products a glamorous, luxurious feel. The little bit of magic comes from the oil illustration which can be seen reflected through the rich liquid as though it is enveloping the bottle.”
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JDO Brand Design & Innovation
Brand & Packaging Design Agency | Specialising in Packaging Design, Innovation, 3D & Product Design, Brand & Corporate Identity.
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