21 August 2013 - 2:29pm | posted by | 0 comments

Billboard editorial director accuses Lady Gaga of trying to 'game the system' by over-inflating online video views

Lady Gaga's chart comeback hasn't been as successful as anticipatedLady Gaga's chart comeback hasn't been as successful as anticipated

Bill Werde, editorial director of US charts and magazine Billboard has accused Lady Gaga of trying to artificially inflate the number of views on her new video ‘Applause’.

Werde took issue with a now deleted tweet from the singer that asked fans to watch her new video and then encourage others to do the same.

On Twitter Werde wrote “An artist tweeting out and facebooking a link that enables a fan to hit play and leave their computer is not in the spirit of what we chart.”

Since its reveal fans of Gaga have been creating playlists which included only ‘Applause’ and playing these on loops, adding a large numbers of artificial views to the track.

As YouTube and Vevo views contribute to rankings in the US Billboard chart, Werde used Gaga's tweet as an opportunity to raise issues with artists trying to “game the system”.

Werde added: “Tweeting that other artists game the system is like telling a cop other people were speeding. When we catch it we stop it.”

And: “I hate to see anyone try to game the charts, be it fans or artists. It’s not in the spirit of what we do, celebrating success.”

The accusations are the latest blow to Gaga’s comeback attempt which has seen her beaten in the US charts by Katy Perry’s new single ‘Roar’ and struggling to reach the top five in the UK. Earlier in the week Gaga took over Times Square to drum up more publicity for the comeback single debuting its video as part of a segment on Good Morning America.

Don't miss out... Get your Media news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...