Oriflame selects Faith PR to assist with UK and Ireland expansion plans
Swedish-based Oriflame has engaged Faith PR to create a strong brand for the direct selling company as it expands into the UK and Ireland.
Faith PR won the account after pitching against several London agencies. The agency had previously worked with the brand's UK and Ireland franchise for the past 12 months; however, its global parent company took operations back into its direct ownership ahead of UK and Ireland expansion.
The account will be headed up by Faith PR founder Stefanie Hopkins and her husband Carl Hopkins, former owner of full service marketing agency JDA.
“We look forward to working closely with Faith PR in the coming months as Oriflame grows across the UK and Ireland. We felt that Stefanie and her team were the best party for us because of their proven experience in working with the UK franchise to date and because of the detailed communications strategy they put together for this exciting new phase for Oriflame,” commented Jaime Fouché of Oriflame.
Stefanie Hopkins added: “Oriflame has exciting plans to continue its expansion in the UK and Ireland and I look forward to raising awareness of the brand…We will be raising awareness not only of Oriflame’s nature-inspired, innovative beauty products, but also how the company is giving millions of people the opportunity to achieve their dreams and change their lives for the better.”
Content created with:
Faith PR
Find out more