19 August 2013 - 1:05pm | posted by | 0 comments

Mondelēz launches Barny children's snack with £4m advertising push

Mondelēz International has selected Mcgarrybowen to help create an advertising campaign supporting the launch of Barny, a new bear-shaped sponge snack, as part of a £4m marketing push.

Running from August the ad, directed by Eli Sverdlov and brought to life by designers and animators at Gravity, suggests Barny fuels small discoveries and aims to provide mums with information on the product specifics and ingredients.

The 30” ad will run from today (Monday 19 August) on TV and VOD for four weeks with spots during Coronation Street, Emmerdale and This Morning. From Friday 30 August the ad will also air in cinemas.

In addition to the advertising H+K Strategies has been appointed to provide PR support with Arc London creating an interactive stand where families can explore the world of Barny as part of a tour over the course of four separate weekends. The key focus of the stand is an eight metre long illustrated wall inspired by the TV ad, bringing bug-related facts to life via augmented reality.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...