Mondelēz International has selected Mcgarrybowen to help create an advertising campaign supporting the launch of Barny, a new bear-shaped sponge snack, as part of a £4m marketing push.
Running from August the ad, directed by Eli Sverdlov and brought to life by designers and animators at Gravity, suggests Barny fuels small discoveries and aims to provide mums with information on the product specifics and ingredients.
The 30” ad will run from today (Monday 19 August) on TV and VOD for four weeks with spots during Coronation Street, Emmerdale and This Morning. From Friday 30 August the ad will also air in cinemas.
In addition to the advertising H+K Strategies has been appointed to provide PR support with Arc London creating an interactive stand where families can explore the world of Barny as part of a tour over the course of four separate weekends. The key focus of the stand is an eight metre long illustrated wall inspired by the TV ad, bringing bug-related facts to life via augmented reality.