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By Gillian West, Social media manager

August 16, 2013 | 2 min read

The Hits Radio is celebrating the launch of One Direction’s 3D film ‘This is Us’ by creating its own movie ‘This is Them’ telling the story of the band through the eyes of fans, listeners and presenters.

Premiering on Tuesday 20 August and coinciding with the premiere of the official 1D film, the 30 minute long film will also feature One Direction content and music videos.

The Bauer Media owned station is now calling upon fans of the band to tweet their contributions to the show using the hashtag #ThisIsThem before Monday 19 August.

James Everton, presenter of The Hits Radio’s afternoon show, will be live on air on Tuesday from 3pm with all of the red carpet action from the movie premiere and building up to The Hits Radio’s This is Them debut at 7pm.

Maxwell Smalley, producer at The Hits Radio, commented: “We are really excited about the This Is Them movie project. Giving listeners the opportunity to contribute to the making of the film engages them both on air and online and we are really looking forward to utilising their ideas to create a new, fun piece of content around one of the most popular bands at the moment.”

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