The Times reveals club-specific Premier League advertising campaign
To promote its Premier League clips offering on mobile and online The Times has replaced its masthead crest with symbolic imagery from all 20 Premier League clubs.
Running outdoor on 48-sheets nationwide and on the London Underground as cross-tracks and tube cards throughout August and September, the images will resonate with fans of each club, with some more cryptic than others to challenge even the most ardent of football fans.
Created by The Team News Box, part of CHI Partners’ in-house team at News UK, executions include a cannon for Arsenal, a lion for Aston Villa, a tiger for Hull, and hammers for West Ham.
“The Times already provides subscribers with the best in football coverage and analysis throughout the week, and the addition of Premier League clips makes the offer even better. Fans will be able to see every single goal in England’s top flight this season, as well as all the latest news and views from the game’s leading experts,” commented Suzi Watford, marketing director, The Times and The Sunday Times.
PR for the campaign is handled by tpf – The Publicity Factory.
Content created with:
CHI & Partners
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