ZenithOptimedia launches healthcare and pharmaceutical division
ROI agency ZenithOptimedia has announced the launch of a new healthcare and pharmaceutical division, ZenithOptimedia Health.
Led by Richard Shotton, who will provide a full range of marketing services including media planning and buying, brand tracking, econometrics, SEO, PPC and conversion rate optimisation, ZenithOptimedia Health clients will benefit from a number of data sources helping them to better understand the range and influence of the media avenues available to them.
“ZenithOptimedia is well established in the healthcare and pharmaceutical field…We are aggressively targeting growth in this area and are continually looking to deliver new insights to enable our clients to make the most profitable decisions. ZenithOptimedia Health gives us an opportunity to further enhance our unique positioning and furnish our clients with an even stronger competitive edge,” commented Tim Hipperson, CEO, ZenithOptimedia Group.
Head of ZenithOptimedia Health, Shotton, added: “ZenithOptimedia Health is a compelling opportunity for clients, offering the benefits of a large agency whilst having the sector knowledge of a specialist.”
The healthcare and pharmaceutical division will also offer clients the opportunity to access media personnel – GPs, vets, pharmacists and specialists – as well as ailment sufferers to pre-test creatives and monitor campaigns.
Content created with:
Zenith Media
Zenith, part of the Publicis Groupe, is one of the world's leading global media services agencies.
Find out more