Russell Taylor joins Samsung Electronics UK as VP of corporate marketing
Samsung Electronics UK has appointed Russell Taylor as vice president of corporate marketing, with a brief to lead brand strategy and communications across the entire Samsung Electronics brand in the UK and Ireland.
Taylor joins Samsung from Unilever where, for the last seven years, he led the marketing for the Lynx brand globally. At Samsung Taylor will head up its 46 strong corporate marketing team, focussing on increasing brand preference and awareness in both the consumer and business-to-business markets.
Reporting to Andy Griffiths, Samsung UK and Ireland managing director, Taylor is tasked with driving consistent, brand-led communications for the entire Samsung business. As VP of corporate marketing Taylor will also join the Samsung UK board.
Griffiths commented: “Samsung is an award winning brand so it’s only fitting that we work with such an accomplished, award-winning marketer to lead our brand communications strategy. Russell’s knowledge, strategic thinking and creativity will be highly valued as we further develop and grow as a brand.”
Taylor added: “I am joining Samsung at such an exciting time. There is real momentum in the business and huge ambition for the brand, which is a big and wonderful challenge for me. I am looking forward to taking this on and giving the brand continued success through effective and innovative communications.”