The Sun launches £10m+ ad campaign to promote subscription service
The Sun is rolling out a £10m plus ad campaign in order to promote its new digital subscription service which launched today.
Created by Grey London, the campaign will include TV and radio advertising, as well as extending to include sponsorship of Sunday Supplement on Sky Sports from 18 August.
News UK chief marketing officer, Katie Vanneck-Smith, told the Guardian: "Grey's campaign perfectly captures the Sun's characteristic humour and very clearly communicates that with Sun+ goals you'll never miss a single goal this season."
The Daily Mirror and the Daily Star have both launched campaigns hoping to grab readers off The Sun.
The Mirror is suggesting that ‘the best things in life are free’ in its campaign, while The Star is using the promoted hashtag #newsisfree.
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