Sanam Petri leaves R/GA to join Wieden+Kennedy London as creative director
Former R/GA creative director Sanam Petri has joined Wieden+Kennedy London in the same role.
Petri joins W+K London after seven years at R/GA London working on campaigns for the likes of Nike and Beats by Dr Dre. Petri spent five years at R/GA New York before spending a further two at R/GA London.
She joins W+K London with a brief to build upon the agency’s interactive capabilities.
Of the appointment, Petri commented: “I've had an incredible experience working with the talented team at R/GA; very few opportunities could've induced me to leave. But I couldn't pass up the chance to work with the team at W+K London.
“I've been inspired by their creative output for years, and admire their uniquely open and collaborative culture. Their history, integrity, and commitment to excellence are unrivalled in our industry. I look forward to becoming part of this phenomenal team.”
Graeme Douglas, head of interactive and innovation at W+K London, added: “We're delighted that Sanam is joining us. With a unique background spanning storytelling and technology, she shares our vision that great, business-transforming creativity shouldn't be limited by channel or platform.”
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