Marc Jacobs and Sephora work with Established on Marc Jacobs Beauty packaging
Marc Jacobs and Sephora have approached design studio Established to partner on the design of Marc Jacobs Beauty.
The New York-based agency was tasked with creating a line of shiny, beautiful products that every woman would want. The result is a line of fluid shapes in a high shine inky black lacquer finish.
The collection has been designed to be simple and timeless yet thoroughly modern, with every detail considered.
Michael McGeever, SVP/GM of Sephora KENDO, commented: “The Established team were exceptional partners and we are thrilled with the results of the design brief. Marc Jacobs Beauty, under the creative direction of Marc Jacobs, has been beautifully imagined by Established and is the perfect embodiment of the brand's DNA in a make-up line.”
Established co-founder, Sam O’Donahue, added: “This was a dream project for Established, both in terms of the wonderful creative opportunity and also in being able to collaborate with two powerhouse brands in Sephora and Marc Jacobs. Sephora's deep expertise and Marc's acute eye made a formidable combination and they were fantastic partners all along the way.”
The Marc Jacobs Beauty range will be on sale in Sephora stores across North America from 9 August.