Channel 4 launches mobile download service for 4oD
Channel 4 has revealed that viewers will now be able to download content from its 4oD platform onto their smartphone or tablet.
The free feature, which will be supported by ads, allows viewers to download and catch-up with Channel 4 shows from the last 30 days. Available on both iOS and Android the new feature enables viewers to watch Channel 4 shoes, anywhere and at any time without having to connect to the internet.
“This is the latest development in our Viewer Engagement strategy to reward our now over eight million and rising registered viewers with exclusive benefits to ensure they get the most out of their Channel 4 experience,” said director of commercial and business development for Channel 4, Sarah Rose.
Downloadable programmes will be available for 30 days after broadcast and will be clearly marked with a download symbol. Currently only Channel 4’s commissioned programmes are available to download, with plans to add US studio content in due course. Once downloaded viewers have up to seven days to view the content before it auto expires from the service. New and existing users will be required to provide their postcode to access downloads as the service is only available within the UK.
Agency partner Manning Gottlieb has brokered a deal for the broadcaster which sees Nissan sponsoring the mobile download feature for the first six months. Under the agreement Nissan’s logo will appear on download pages, with banner-style integrated placement within the queue page and download list. Nissan will also take the first break position in pre-roll advertising on all downloaded content to promote its Juke, Qashqai, Lead and Note models.
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