ADMA considering launching privacy 'tick' quality assurance
The Association for Data-driven Marketing and Advertising is proposing the introduction of a quality assurance tick to reassure the public on privacy issues, in the wake of the Prism and metadata revelations.
Jodie Sangster of the ADMA
The tick will be given to organisations that sign up to its new code of practice.
Earlier this week The Drum reported that the ADMA was reviewing its code to keep pace with mobile and digital developments.
The ADMA is considering whether the new code should be registered with the Privacy Commission.
"The two things have changed substantially since the original code was written in 1999: the rise of mobile and social and new technologies that companies are using," said Chief executive Jodie Sangster.
"Also the increased use of data. The code does cover data. But we want a much clearer guide to how the guidelines apply in each of the specific channels.
“We want to know if there’s something we should be covering that we aren’t, should the code be registered, should members have a code-compliant logo."