Harveys Furniture rolls out Twitter Product Cards across ranges

It worked with Ogilvy & Mather to incorporate Twitter Product Cards, which are designed to better represent retail items on the social network, showcasing products including images and details about the items such as pricing.

Those who click to expand tweets about products can see previews of each item and click through through to the relevant Harveys product pages.

Harveys Furniture’s head of digital marketing Perry Braun said the aim is to create a “richer and more seamless” experience for its Twitter followers.

“Twitter is the one of the most exciting social media platforms in the world. These cards allow us as a brand to talk about our products, whilst making it effortless for customers to view key information such as price, description and even customer ratings. It’s essential for social platforms to develop and enhance the way brands can communicate with their fans and followers," he said.

Last week Twitter revealed changes to its privacy policy meaning all third-party advertisers can opt to share information such as browser cookie IDs, to help it better tailor and target relevant advertising. The move marks the latest step in the social network’s overall strategy to render its advertising proposition more useful for marketers.