The National Property Group re-brands as EweMove with brand identity and website from 22 Group

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By Gillian West, Social media manager

June 21, 2013 | 1 min read

The National Property Group has worked with Manchester-based 22 Group on a re-branding project, including name change, brand identity and website.

Now known as EweMove, 22 Group was provided with the brand’s new sheep logo and has evolved the brand identity and created a website around it.

22 Group designed the new site with a fresh, natural look in mind moving away from the previous cluttered ‘letting agent’ style. The site’s language was also ‘branded’ to fit in with the new identity – ‘ewe-nique service’, ‘best property group baa none’.

“The result speaks for itself…They [22 Group] have created a brilliant functioning website which is leagues above another letting agent out there. Not only that, it delivered on our impossible mission,” commented a spokesperson for EweMove.

Robin Arnold, creative director of 22 Group, added: “EweMove have been great partners in encouraging us to create a website that’s as distinctive and innovative as they are and we’re now repeating this style in their promotional literature. They’ve been baa-rilliant.”

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