London City Airport sets its sights on Westminster with latest promotional campaign
London City Airport is targeting Westminster with its latest multi-channel marketing campaign. Aimed at the business and political communities in and around London’s West End, the activity positions London City as an alternative option to Heathrow for European travel. The campaign focuses the airport’s proximity to London city centre and the fact that passengers can reach their departure gate in around 20 minutes. “London City Airport is the only airport actually in London. It is quick and convenient and the perfect way to start your journey if you’re going on a business trip or weekend break. This campaign is designed to encourage people based in the West End to consider trying the airport for their next flight,” commented Matthew Hall, CCO at London City Airport. Radio ads will be supported by promotional sandwich bags which will be used by food outlets in key locations. Flyers will also be handed out at specific London Underground stations over a three week period. The activity follows hot on the heels of a brand refresh which has seen the introduction of the ‘Get Closer’ strapline to the London City Airport logo.