19 June 2013 - 4:54pm | posted by | 0 comments

London City Airport sets its sights on Westminster with latest promotional campaign

Promotional sandwich bags will be used in key food outlets in WestminsterPromotional sandwich bags will be used in key food outlets in

London City Airport is targeting Westminster with its latest multi-channel marketing campaign.

Aimed at the business and political communities in and around London’s West End, the activity positions London City as an alternative option to Heathrow for European travel.

The campaign focuses the airport’s proximity to London city centre and the fact that passengers can reach their departure gate in around 20 minutes.

“London City Airport is the only airport actually in London. It is quick and convenient and the perfect way to start your journey if you’re going on a business trip or weekend break. This campaign is designed to encourage people based in the West End to consider trying the airport for their next flight,” commented Matthew Hall, CCO at London City Airport.

Radio ads will be supported by promotional sandwich bags which will be used by food outlets in key locations. Flyers will also be handed out at specific London Underground stations over a three week period.

The activity follows hot on the heels of a brand refresh which has seen the introduction of the ‘Get Closer’ strapline to the London City Airport logo.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Launch + Sponsorship + Rooster = Social Media Success!

26/11/2014
September 2014 saw Garuda Indonesia launch their new London...

University of Aberdeen - Graduate Business School brochure

25/11/2014
Background:  999 Design has enjoyed a long working...

We delivered a 265% increase in ROI year-on-year for Pandora UK.

25/11/2014
Pandora designs, manufactures and markets, hand-finished,...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...