Paddy Power's Roller Casino strikes five-month sponsorship deal with Sky Sports News' 'Through the Night' programming
Real-money casino app for iPad and iPhone Roller Casino has announced a five month sponsorship deal with Sky Sports News’ ‘Through the Night’ programming.
From Monday 1 July Roller Casino will be the main sponsor of the programming with ads appearing before, after and throughout Sky Sports News bulletins between 11pm and 5am, seven days a week.
Falling under Paddy Power’s gaming portfolio, Roller offers 19 casino games including roulette, blackjack and slots. Media buyers M2M worked with Roller to broker the deal which lasts until November of this year. Ad creative is to be completed by London-based agency PPC.
“We’ve kept our eyes open and ears to the ground searching for the perfect platform to support growth and spread brand awareness and having jumped into bed with ‘Through the Night’ I’m confident we’ve found it,” commented Ian MacLeod, special projects marketing manager at Paddy Power.
MacLeod added: “We wanted to push our premium product on a premium channel and we see this as the next step in making Roller a household name. The five month deal reinforces Paddy Power’s commitment to mobile gaming and is yet another example of the unrivalled gaming experience we provide to our punters.”