The Chip Shop Awards 'creates an environment where creativity can shine' says 2013 Grand Prix winner RPM
“I love the chips because you get a brief that allows you to do what you want and it creates an environment where creativity can shine as it’s not restricted by budgets and by the brand,” said Fiona Maher of RPM after taking home this year’s Grand Prix at the Chip Shop Awards for her piece for Save the Children entitled 'Feed Me'.
Now in its 10th year the Chip Shop Awards celebrates ‘creativity with no limits’ and appears to be more popular than ever if the number of entries is anything to go by.
Speaking of her double award winning work - ‘Feed Me’ also took home a Chip in the Best Ad applied to an Unusual Medium – Maher commented: “I came up with it after reading an article about how much food we throw away, I didn’t think it would have a hope of winning, it was literally put together for the Chip Shop Awards, so it’s completely unique to the Chip Shops.”
Other big award winners on the night, Big Communications and the School of Communication Arts, echoed RPM’s sentiments about the Chip Shops offering a blank canvas for creative work. Speaking to The Drum on the night, two Big Communications creatives explained the fact that there are “no boundaries” when it comes to the Chip Shops is great as it allows them to have “free reign to do what you want to do”.
School of Communication Arts student Tom Fenwick-Smith who took home a Chip for Best Use of Plagiarism added: “I’d rather this than a D&AD Award; this is the doorstop of all doorstops. It’s approval for being slightly rude, and I love that.”
With the 10th anniversary Chip Shop Awards being the biggest yet and the love on the night from the creatives involved the Chip Shop Awards can only be heading for bigger and better in its next 10 years.
This year’s full list of winners can be found here, and if you’d like to take part next year then you can register now on the Chip Shop Awards site, the awards are open for entry year-round.