5 June 2013 - 12:00pm | posted by | 1 comment

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 21 June issue of The Drum

The Drum, in association with Synergist, brings you a round-up of some of the latest interesting creative work.

Every fortnight The Drum, in association with Synergist, publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (21 June).

Submit your vote before Wednesday 12 June to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com.

Creative Review: 

Grey London: Vodafone Lake TV ad

Credits
Brand: Vodafone
Title(s): Lake

Agency: Grey London, London, UK
Agency website: http://www.grey.co.uk
Executive Creative Director: Nils Leonard
Creative Director: Jonathan Marlow
Additional credits: Head of Planning: Leo Rayman, Agency Producer: Ange Eleini, Production Company: Academy, Director: Frédéric Planchon, Editor: Sam Rice-Edwards, Post Production: The Moving Picture Company, Audio Post Production: Factory, Grade: The Moving Picture Company (Jean Clement)
Published: May 2013

The Market Family: Lansinoh Affinity® Pro 2in1 Breast Pump Campaign

The Market Family: Lansinoh Affinity® Pro 2in1 Breast Pump Campaign

Credits
Brand: Lansinoh
Title(s): Affinity® Pro 2in1 Breast Pump Campaign
Headline and copy text (in English): Just because you have two, you don't always have to use two
We give you the freedom to express with 1 or 2 pumps
The Lansinoh Affinity® Pro 2in1 Electric Breast Pump. With three unique pumping styles and adjustable suction to give you extra control and added comfort, this portable pump is easy to use and clean. Use as a single or as a double, to get more milk in less time*.
*When used as a double pump, you can express more milk in less time as compared to typical manual or single electric breast pumps.
Agency: The Market Family, Manchester, UK
Agency website: http://www.themarketfamily.co.uk
Creative Director: Dorina D'ambrosio
Art Director: Dorina D'ambrosio
Copywriter: Carol O’Shea
Published: June 2013
Short rationale (optional): Economic uncertainty is driving more women to return to work from maternity leave sooner than ever - either as the main breadwinner or because the household needs two incomes. And with Government plans to offer flexible parental leave, mothers will potentially go back to work a fortnight after giving birth. As the breastfeeding experts with 25 years of experience, Lansinoh wanted to create a breast pump that women could use to increase the speed of expression when time is of the essence. The product also allows mums to express with a single pump so it's flexible and comfortable for all situations.

Together Design: Peter Rabbit style guide

Together Design: Peter Rabbit style guide

Credits
Brand: Peter Rabbit
Title(s): Brand Style Guide

Agency: Together Design
Agency website: http://www.togetherdesign.co.uk
Creative Director: Katja Thielen
Illustrator: Kate Larson
Additional credits: Designers: Alice King and Kate Larson, Brand Planner: Emily Penny
Published: 2013
Short rationale (optional): Beatrix Potter herself created and patented the first Peter Rabbit soft toy in 1903, making Peter one of the first examples of product licensing. At Together Design, we've been privileged to have created a new brand style guide which embraces the spirit and quality of Potter’s original watercolours, and develops the assets into designs that are relevant and engaging for family and international audiences today. Commissioned by Silvergate Media and Frederick Warne & Co., owned by Penguin, the style guide covers branding and packaging designs, along with a toolkit of placements, patterns and treatments to work across a range of product categories. Our Creative Director Katja said: “It was important to bring alive the adventure and naughtiness of Peter Rabbit as well as the comforting nostalgia of this classic property."

Lewis Moberly: Monoprix Lewis Moberly identity

Lewis Moberly: Monoprix Lewis Moberly identity

Credits
Brand: Monoprix

Agency: Lewis Moberly, London, UK
Agency website: http://www.lewismoberly.com
Creative Director: Mary Lewis
Published: 2013

M&C Saatchi: Virgin Holidays 'Unleash Your Mojo' campaign

M&C Saatchi: Virgin Holidays 'Unleash Your Mojo' campaign

Credits
Brand: Virgin Holidays
Title(s): Unleash your Mojo

Agency: M&C Saatchi, London, UK
Agency website: http://www.mcsaatchi.com/
Executive Creative Director: Elspeth Lynn
Associate Creative Directors: Dan McCormack, Luke Boggins
Associate Creative Director / Copywriter: Dan McCormack
Associate Creative Director / Art Director: Luke Boggins
Head of Art: Paul Hogarth
Photographer: Tom Van Schelven
Typographer: Simon Warden
Published: May 2013

The Union: McEwan's Red ads

Credits
Brand: McEwan's Red
Title(s): Red Carpet

Agency: The Union, Edinburgh
Agency website: http://www.union.co.uk
Creative Director: Michael Hart
Art Director: Paul McDonald
Copywriter: Euan Auld
Additional credits: Director: Ben Craig
Published: May 2013
Short rationale (optional): Peter Mooney – McEwan's: “Our first campaign for McEwan’s Red communicates a brand personality that our target market will clearly identify with. It positions McEwan’s Red as aspirational and confident. The advert is positive, upbeat and modern, reflecting the new outlook for McEwan's.”
Kyle Hardie – MD, The Union: “McEwan’s is a great Scottish brand that’s now getting the overhaul it deserves. Red is a cracking beer, and we believe that the consumer is getting the red carpet treatment each and every time they enjoy a pint or can, and that’s what we’ve brought to life in the campaign. It’s also a much higher energy approach than the competitive set, and research has told us that this positivity will resonate."

BETC Digital: Evian Baby & Me app

BETC Digital: Evian Baby & Me app

Credits
Brand: Evain
Title(s): Baby & Me app

Agency: BETC Digital
Agency website: http://www.betc-life.com/
Creative Director: Ivan Beczkowski
Art Director: Sokphea Pes
Copywriter: Emmanuelle Labbe
Additional credits: Brand Management: Michael Aidan, Laurent Houel, Cécile Turkel, Alexis Thobellem, Responsible Media: Benoit Radenne, Agency Management: Karine Dargeou, Stéphanie Mayer, Jonathan Casseron, Technology: Thibault Dargeou, Mobile Application Development: B-Reel
Published: May 2013

KNOCK: Benjo's Brand packaging

KNOCK: Benjo's Brand packaging

Credits
Brand: Benjo’s Brand

Agency: KNOCK, inc. Minneapolis, United States
Agency website: http://knockinc.com
Creative Director: Todd Paulson
Art Director: Ryan Floss
Additional credits: Creighton King
Short rationale (optional): THE SITUATION: This entrepreneur launched his business offering high-quality shoelaces; when it came time to expand his line, he needed unique packaging to showcase the newest addition: colored coins for penny loafers.
OUR APPROACH: Make a simple idea pop. KNOCK created vintage matchbook-style packaging—a mini billboard for the surprising, colourful payoff of the coins stashed inside.
THE RESULT: The matchbooks aligned with the client’s aesthetic and eye for colour, showcasing his newest offering while upholding the story of Benjo’s brand.

IC Design: Fortnum & Mason Events / RHS Chelsea Flower Show 'The Chelsea Oasis' menu design

IC Design: Fortnum & Mason Events / RHS Chelsea Flower Show 'The Chelsea Oasis' menu design

Credits
Brand: Fortnum & Mason Events / RHS Chelsea Flower Show
Title(s): The Chelsea Oasis Menus
Headline and copy text (in English): Fine floral menus fit for a Chelsea centenary celebration

Agency: IC Design, London, UK
Agency website: http://icdesign.co.uk
Creative Director: Alex Haddon
Designers: Rowana Batuwitage, Paul Thornton
Illustrator: RHS - (Union Jack flower motif supplied by the RHS)
Published: May 2013
Short rationale (optional): IC Design has created elegant printed menus for the 2013 RHS Chelsea Flower Show’s corporate hospitality ‘The Chelsea Oasis’. The menus are the final piece in a series of marketing collateral including brochures, tickets, advertising and signage, which incorporates a Union Jack flower motif developed by the Royal Horticultural Society (RHS) to mark the 100th Chelsea Flower Show. The Chelsea Oasis is delivered by Fortnum & Mason Events and the design is infused with subtle Fortnum’s branding including duplexing the menu covers in the store’s house colour. The square menus are printed in five colours plus a foil, creating a truly special piece of print. The set comprises five different menus to reflect offerings ranging from breakfast and lunch through to the quintessential afternoon tea.

Dunning Penny Jones and Lizzie Mary Cullen: Ciaté chalkboard inspiration for Selfridges

Credits
Brand: Ciaté Nails
Title(s): Chalkboard Inspiration
Headline and copy text (in English): "Watch the talented Lizzie Mary Cullen in action, creating a giant inspiration Chalkboard as an ode to The Chalkboard Manicure by Ciaté - launching this April exclusively at Sephora.com and Selfridges.co.uk"

Agency: Dunning Penny Jones and Lizzie Mary Cullen
Agency website: http://www.dunningpenneyjones.com / http://www.lizziemarycullen.com
Creative Director: Dunning Penney Jones
Art Director: Pete Allison, Marcus Jones
Illustrator: Lizzie Mary Cullen
Photographer: Pete Allison
Published: April 2013

ButterflyCannon: Chandon Summer Limited Edition bottle design

ButterflyCannon: Chandon Summer Limited Edition bottle design

Credits
Brand: Chandon
Title(s): Chandon Summer Limited Edition
Headline and copy text (in English): ButterflyCannon Create Latest Edition to Chandon’s ‘American Summer’ Campaign

Agency: ButterflyCannon, London, UK
Agency website: http://www.butterflycannon.com
Creative Director: Jon Davies
Additional credits: Designer: Patrycja Zywert
Published: May, 2013
Short rationale (optional): Following the huge success of last year’s American Summer limited edition bottles, ButterflyCannon have created this year’s new release summer bottle for Chandon. Chandon’s other non-American markets were so impressed with last year’s design and press coverage the team decided to venture the concept onto new shores. The design kept the elegance and playfulness of the original concept whilst replacing the Americana with a more globally recognised nautical theme. The new Chandon Limited Edition Summer bottles will be available in both 750ml and 187ml formats, throughout the summer of 2013.

Hill + Knowlton Strategies: Philip Treacy for Thomson Sensatori

Hill + Knowlton Strategies: Philip Treacy for Thomson Sensatori

Credits
Brand: Thomson
Title(s): Philip Treacy for Thomson Sensatori
Headline and copy text (in English): Philip Treacy collaborates with Thomson to mark the launch of the new 5* Sensatori Resort in Turkey

Agency: Hill + Knowlton Strategies, London, UK
Agency website: http://www.hillandknowlton.co.uk
Creative Director: Philip Treacy
Art Director: Philip Treacy
Published: May 2013
Short rationale (optional): World renowned hat designer, Philip Treacy, has collaborated with leading holiday company Thomson to design a range of limited edition women’s and children’s sunhats to mark the launch of its exclusive Sensatori Resort Turkey which opens in early summer. Guests checking into the new 5* Sensatori Resort Turkey will find one of the stylish Philip Treacy sunhats in their room, for the perfect finishing touch to their poolside style. Located in Side, the new Sensatori Resort Turkey is a stunning beach front hotel with a wide range of entertainment and amenities including six a la carte restaurants, specially zoned adults and family areas, and a world class spa. Philip Treacy has also used his creativity to design the stunning hotel bar at the new resort. The Butterfly Bar takes inspiration from one of Philip’s proudest creations; the infamous butterfly hat he designed for Naomi Campbell.

SomeOne: Grow Wild brand launch

SomeOne: Grow Wild brand launch

Credits
Brand: Grow Wild
Title(s): Grow Wild Brand Launch
Headline and copy text (in English): A four-year campaign to bring people together to sow UK native wild flowers
Agency: SomeOne, London, UK
Agency website: http://www.SomeOneInLondon.com
Creative Director: Gary Holt & David Law
Art Director: James McKay & Karl Randall
Illustrator: James McKay
Published: May 2013

Demner, Merlicek & Bergmann: Stieglbrauerei zu Salzburg GmbH packaging

Demner, Merlicek & Bergmann: Stieglbrauerei zu Salzburg GmbH packaging

Credits
Brand: Stieglbrauerei zu Salzburg GmbH
Title(s): Stiegl’s Bock beer
Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Agency website: http://www.dmb.at
Managing Partner: Harry Bergman
Creative Director: Franz Merlicek
Art Director: Felix Broscheit
Copywriter: Arno Reisenbüchler
Additional credits: Head of Marketing: Torsten Pedit, Brand Manager: Marion Osztovits, Advertising Manager: Erwin Müller, Account Director: Daniela Berlini, Katja Hölzl, Jr. Account Executive: Andrea Mühleder, Producer: Denise Mayerhofer
Short rationale (optional): A beer that cares for you. Getting home safely: the new package design for Stiegl’s strongest beer. The problem: During Christmas time, true beer lovers are especially keen to Stiegl’s Bock beer. With seven per cent vol. it’s quite a strong beer, making the ride home by car rather unsafe. The solution: The former labels of the strong beer are being replaced with tickets to Salzburg’s public transportation services. Stiegl offers that consumers of Bock beer may use this cost- and risk-free public transport service in Salzburg to make it home safe and sound and spend the Christmas holidays in the comfort of your home with your loved ones.

AMV BBDO: BT Sport TV ad

Credits
Brand: BT Sport

Agency: AMV BBDO, London, UK
Agency website: http://amvbbdo.com/
Art Director: Jim Hilson
Copywriter: Toby Allen
Photographer: David Clerihew
Additional credits: Agency Planner: Steve Hopkins, Agency Account Man: Mark Graeme, TV Producer: Lucie Georgeson, Media Agency: Maxus Global, Media Planner: Estee Tang, Production Company: Stink, Director: Martin Krejci, Production Co. Producer: Josh Barwick, Post Production Company: The Mill, Audio Post Production: The Factory, Digital Design Company: Red Bee
Published: May 2013

BVD: Apolosophy Make up packaging

BVD: Apolosophy Make up packaging

Credits
Brand: Apolosophy
Title(s): Apolosophy Make up
Headline and copy text (in English): Concept and package design for private label for Swedish pharmacy chain Apotek Hjärtat
Agency: BVD, Stockholm, Sweden

Agency website: http://www.bvd.se
Creative Director: Catrin Vagnemark
Art Director: Kina Giesenfeld
Copywriter: Mattias Jersild
Additional credits: Brand Strategist: Joacim Nordberg, Project Manager: Gunilla Orander
Published: April 2013
Short rationale (optional): Apotek Hjärtat is Sweden’s second largest pharmacy chain with +300 outlets and growing. In 2009 the previously regulated Swedish pharmacy market was deregulated, allowing other actors into the market than the monopoly actor Apoteket AB. As an important part of Apotek Hjärtats ambition to offer a complete range within the areas of health and well-being the Stockholm-based design agency BVD has created concept and package design for the new private label Apolosophy. A brand based upon Apotek Hjärtats core values competence, knowledge and trust. Carefully chosen ingredients packaged in a consious way. Trustworthy, tactile and timeless.
“We have focused on giving the products clarity and an honest expression. The product range is held together by a consequent use of typography, a black and white colour scale to elevate the content and carefully chosen materials.’’ Catrin Vagnemark, creative director, BVD
“Apolosophy is no ordinary brand. It’s what we believe in and represent in every part. In every single product bearing the Apolosophy name and logo you meet a pharmacy’s complete offer and all our extensive knowledge and experience.’’ Fredrik Kullberg, head of marketing, Apotek Hjärtat.

BETC: Decathlon press ads

BETC: Decathlon press ads

Credits
Brand: Decathlon

Agency: BETC, Paris, France
Agency website: http://www.betc-life.com/
Executive Creative Director: Stéphane Xiberras
Creative Director: Eric Astorgue, Jean-Christophe Royer
Art Director: Marie-Eve Schoettl
Assistant Art Director: Pierre Caurret
Copywriter: David Soussan
Photographer: Geoff Kern
Additional Credits: Brand Management: François Dewitte, Stéphane Saigre, Emmanuel Castiglioni, Nathalie Ruiz, Jérémy Dekeyser, Jean Nussbaumer, Agency Management: Bernard Buono, Philippe Brandt, Laurianne Mayet, Sarah Guilloteau, Elena Esposto, Traffic: Elodie Diana, Art Buyer: Christine Lefers, Production: Arno Poulain/RITA, Print Producers: Elodie Diana

Lewis Moberly: Divino brand packaging

Lewis Moberly: Divino brand packaging

Credits
Brand: Divino

Agency: Lewis Moberly, London, UK
Agency website: http://www.lewismoberly.com
Creative Director: Mary Lewis
Copywriter: Mary Lewis
Illustrator: Lucilla Lavender
Additional credits: Designer: Sarah Cruz
Published: 2013

Creature: Carling 'Trick Shot' TV campaign

Credits
Brand: Molson Coors (UK)
Title(s): Carling ‘Trick Shot’

Agency: Creature, London, UK
Agency website: http://www.welcometocreature.com
Creative Director: Stu Outhwaite, Ed Warren, Ben Middleton
Additional credits: Planner: James Mitchell, Media Agency: Zenith Optimedia, Media Planner: Natalie Cummins, Production Company: Smuggler, Director: The Sniper Twins, Post Production: Unit, Audio Post Production: Factory
Published: May 2013

Chameleon: Breakthrough Breast Cancer website redesign

Chameleon: Breakthrough Breast Cancer website redesign

Credits
Brand: Breakthrough Breast Cancer
Title(s): Breakthrough Breast Cancer Website Redesign
Headline and copy text (in English): Chameleon: Breakthrough Breast Cancer website relaunch

Agency: Chameleon, London, UK
Agency website: http://chameleon.eu/
Creative Director: Stewart Sear
Art Director: Sammi Richardson
Published: May 2013
Short rationale (optional): Breakthrough Breast Cancer, the charity that funds 25 per cent of the UK’s breast cancer research, worked with digital charity specialist, Chameleon, to overhaul its online presence. Chameleon worked closely with the charity to plan, research and develop the new website in a bid to encourage deeper engagement with existing supporters and create relationships with potential and new supporters.

Getty Images: 85 seconds online video

Credits
Brand: Getty Images
Title(s): 85 Seconds

Agency: Getty Images, Brazil
Agency website: http://www.gettyimages.com.br/
General Creative Director: Marcello Serpa, Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros, Renato Simões e Bruno Prosperi
Head of Art: Gustavo Vockos
Additional credits: Creation: Marcos Kotlhar, Sophie Schoenburg, Agency Producer: Vera Jacinto, Rafael Motta, Charles Nobili, Production Company: ZOLA, Director: João Simi e Marcos Kotlhar, Research: Marcos Kotlhar, João Simi, Procuradoria de Filmes, Beto Araújo, Sacha Bastos, Gustavo Vockos, Motion: Marcos Kotlhar, João Simi, Daniel Lemos, Rafael França, Music: Satélite, Music, Producer: Kito Siqueira, Roberto Coelho, Editor: Beto Araújo e Sacha Bastos, Executive Producer: Jimmy Palma, Post Production: CLAN vfx, Project Manager: Markinhos Fagundes, Claudio Costa, Production: Amelinha Lobo, Pedro Bueno, Account Supervisor: Cristina Chacon, Tássia Massumi Nishida, Media: Paulo Camossa, Patricia Moreton, Advertiser's Supervisor: Renata Simões
Published: May 2013
Short rationale (optional): Getty Images touches people in a new campaign created by AlmapBBDO. It gives continuity to the awarded campaign "From Love to Bingo" to divulge the videos from the image bank that is the world leader in the creation and distribution of visual content.

TBWA\Singapore: Corona calendar

TBWA\Singapore: Corona calendar

Credits
Brand: Corona
Title(s): Corona Calendar
Agency: TBWA\Singapore, Singapore
Agency website: http://www.tbwa.com
Creative Director: Gary Steele, Hagan de Villers
Art Director: Nuno Teixeira, Reginald Ocampo
Copywriter: James Holman
Photographer: Renjie Teo
Additional credits: Designer: Nuno Teixeira, Gary Steele, Reginald Ocampo, Max Kitaev, Aaron Tan, Daphne Tann, Roger Tan, Cheng Guan Koh, Kevin Sim, Account Director: June Wee, Account Manager: Elyn Ong, Account Executive: Lauren Britton, Head of Production: Peter Short, Print Production: Peter Ng, FA Artist: Andrew Yeoh, Studio: Raul Davadilla, Producer: Haydn Evans
Published: May 2013

United State of Fans \ TBWA: adidas Nitrocharge integrated campaign

Credits
Brand: adidas
Title(s): Nitrocharge

Agency: United State of Fans \ TBWA
Agency website: http://www.unitedstateoffans.com \ www.tbwa.com
Executive Creative Director: Ben Hartman
Art Director: Martin van de Heu, Nikolaus Ronacher, Jason Schragger
Copywriter: Ben Hartman
Photographer: Gary Prior (Alves), Maarten Wouters, David Ramos
Additional credits: Global Director of Strategy: Bart van der Vliet, Client Service Director: Geoff Coyle, Strategy Manager: Ruben Beijer, Account Director: Manos Magoulas, Sr. Account Manager: Brenda Rangel, Account Executive: Robert Ruijgrok, Executive Film Producer: Michael MacMillan, Print Producer: Maria Perez, Production Company: Smuggler, Director: Tristan Patterson, Director of Photography: George Richmond, Executive Producer: Chris Barrett, Producer: Ray Leakey, Editing: The Whitehouse, London, Editor: Charley Harvey, Assistant Editor: Iain Whitewright, Post Production: Glassworks Amsterdam, Executive Producer: Armand Weeresinghe, Lead Flame Artist: Morten Vinther, Flame Artists: Lise Prud Home, Kyle Obley, Flare Artist: Bob Roijen, 3D Artist: Diego Ghirardo, Colourist: Scott Harris, Music: Master Composition and Track: Nikolai Von Sallwitz, Mix and Sound Design: Wave Recording Studios, Sound Design and Mix: Alex Nicholls-Lee, Randall Macdonald, Print: Hero Photography, Agency: Holland Hoogte (De Rossi), Press Association (Martinez), Getty (Lavezzi), In-Action Photography: First Photo Assistant: Denis Doyle, Re-Touch: Mont Blanc, Amsterdam, Re-Toucher: Theo van der Laan, Producer: Willem Koster, Digital Agency: Tribal DDB Amsterdam, Digital Production: Media Monks
Published: May 2013

DMSQD: Pecha Kucha Sweet Talking poster design

DMSQD: Pecha Kucha Sweet Talking poster design

Credits
Brand: Pecha Kucha (Barnsley)
Title(s): Sweet Talking
Headline and copy text (in English): Inspirational short but sweet talks featuring....

Agency: DMSQD, Barnsley, UK
Agency website: http://www.dmsqd.com
Creative Director: Kyle Wilkinson
Photographer: Marc Wilmot
Published: June 2013
Short rationale (optional): Pecha Kucha Barnsley needed an image to be used across their promotional material to advertise their evening of inspirational 6 minute 40 second talks. This type-led image is made out of traditional cherry lip sweets, visually expressing the short but sweet nature of Pecha Kucha's talks.

Albion: Unibet 'Armchair Experts' TV creative

Credits
Brand: Unibet
Title(s): Armchair Experts

Agency: Albion, London, UK
Agency website: http://www.albionlondon.com
Creative: Aaron Hinchion
Additional credits: Planner: Adam Butters, Account Management: Matt Roskill, Valdemar Domingos, Sarah Kehoe, Producers: Petrina Kilby, Production Company: Hotspur & Argyle
Published: May 2013

Perky Bros: Treadwell brand identity

Perky Bros: Treadwell brand identity

Credits
Brand: Treadwell

Agency: Perky Bros llc
Agency website: http://www.perkybros.com
Creative Director: Jefferson Perky
Art Director: Jefferson Perky
Copywriter: Joy Sarnacke
Additional credits: Development: James Muspratt
Published: 2013
Short rationale (optional): Treadwell specializes in no-nonsense floors that last. Their brand is about more than flooring. It's about standing upright. Walking the walk. It’s also about empowering clients to move forward with confidence, secure in the knowledge that they’ve chosen the right product, and the right people, for the job. From naming to website design, we were fortunate to work on all elements of their brand creation.

Havas Worldwide: Thomas Cook TV commercials

Credits
Brand: Thomas Cook
Agency: Havas Worldwide, London, UK
Agency website: http://www.havasworldwide.com/
Executive Creative Director: Mick Mahoney
Art Director and Copywriter: Russell Schaller
Photographer: Mark Stenning
Additional credits: Business Director: Gareth Davies, Account Director: Luke Mitton, Agency Producers: Sophie Horsley, Jodie Sibson, Director/Production Company: Peter Cattaneo, Producer: Juliette Harris/Academy Films, Editor: Scott Cato/The Quarry, Post Production: Golden Square
Published: May 2013

Tabasko Branding Bureau: Concept 'Brushman' brand packaging

Tabasko Branding Bureau: Concept 'Brushman' brand packaging

Credits
Brand: Concept
Title(s): Brushman
Headline and copy text (in English): It’s good to be a man. It’s also good to have a clean-shaved face. However, it’s no good forcing yourself to shave every single day. Cause it may seem boring. For those who got sick of their shaving routine, we made this amazing shaving-brush called Brushman. Brushman is a unique design solution that will make your shaving experience more fun and less boring. Once you get a Brushman you get a little helper.You won¹t ignore it at a supermarket; it¹ll be lying amidst the pile of other plain brushes and calling for you to try it. Try it. And the girls will try you.

Agency: Tabasko Branding Bureau, Baku, Azerbaijan
Agency website: http://be.net/whodo
Art Director: Khudayar Aghayarov
Copywriter: Erkin Osmanli
Photographer: Stock Images
Additional credits: Production Manager: Rufat Useynov
Published: April 2013

Cogent Elliott: Subaru campaign

Credits
Brand: Subaru
Title(s): Coffee/Lipstick

Agency: Cogent Elliott, Birmingham, UK
Agency website: http://cogent.co.uk
Creative Director: Richard Payne
Art Director: Craig Wood/Sam Armistead
Copywriter: Craig Wood
Additional credits: Animator: Karl Randay/Simon Cox, Director: Paul Griffin
Published: May 2013
Short rationale (optional): Communicate the benefits of the Subaru Outback Boxer Diesel's new Lineartronic transmission system, which delivers the smoothest diesel ride ever.

Pearlfisher: Strong Nutrients brand design

Pearlfisher: Strong Nutrients brand design

Credits
Brand: Strong Nutrients
Title(s): Strong
Headline and copy text (in English): Pearlfisher creates new brand

Agency: Pearlfisher, London, UK
Agency website: http://www.pearlfisher.com
Creative Director: Karen Welman, Pearlfisher
Art Director: Karen Welman, Pearlfisher
Copywriter: Zana Morris, The Library/Karen Welman, Pearlfisher
Illustrator: Andy Lyons
Additional credits: Zana Morris (Founder of The Library), Sophie Maxwell (Insight Director, Pearlfisher), Yael Alaton (Strategy Director, Pearlfisher)
Published: May 2013
Short rationale (optional): Pearlfisher’s objective was to create a brand of nutrients that could stand out in the crowded and functional supplement market, celebrate the idea of ‘beauty from within’ and bring to life the end benefits of the brand in a unique and emotional way. Karen Welman, founding partner and chief creative officer at Pearlfisher commented, “It had been a lifelong ambition of our client's to create a high-quality nutrient brand that is clearly differentiated from supplement brands that are low in quality and grade of ingredients. “The idea was to create an impactful visual story using the metaphor of beautiful and elegant birds that have hidden strength. The brand name – Strong – and the playful variant names and descriptors are simple yet impactful and clearly communicate the brand’s promise of inner strength and outer beauty. Pearlfisher created custom hand-drawn typography for the brand name and commissioned a series of bespoke bird illustrations that bring to life the product benefits in an unexpected and emotive way. For example, for ‘brain box’ an owl was used to communicate how the powerful combination of cutting edge nutrients promotes optimal brain performance, whilst a bright yellow canary was used for the ‘sunshine pill’ to illustrate the end benefit of a radiant, healthier immune system and stronger bones. The end result is visually arresting creating strong visibility both in retail and online environments.”

AMV BBDO: Aviva 'Aviva Drive' TV ad

Credits
Brand: Aviva
Title(s): Aviva Drive

Agency: AMV BBDO, London, UK
Agency website: http://amvbbdo.com/
Art Director: Mike Hannett
Copywriter: Dave Buchannan
Additional credits: Agency Planner: Jeff Lush, Ollie Gilmore, Agency Account Man: James Walker-Smith, Adam Kennedy, Jonny White, Jess Smith, TV Producer: Jo Charlesworth, Media Agency: Zenith Optimedia, Media Planner: Chris Davies, Production Company: HSI, Director: Declan Lowney, Production Co. Producer: Simon Monhemius, Post Production Company: The Mill, Audio Post Prodcution: Wave
Published: May 2013

Epiphany: Leeds Building Society 'Kick My Habits' website

Epiphany: Leeds Building Society 'Kick My Habits' website

Credits
Brand: Leeds Building Society

Agency: Epiphany, Leeds, UK
Agency website: http://www.epiphanysearch.co.uk/
Creative Director: Gareth Battersby
Art Director: Bryan James
Copywriter: Clayton Davis
Illustrator: Bryan James
Developer: Stephen Griffin
Published: May 2013
Short rationale (optional): The piece essentially asks a user for a range of eight financial values per week they spend on particular habits and at the end gives them a total amount which they could be saving per year. We also had a YouGov survey conducted which allows users to see which partition of people in the UK they fit into in terms of spend of particular habits in the form of interactive pie charts - The experience is meant to be engaging in a fun way, whilst the data is found out in an interesting manner, which draws the attention of users.

Mynt: Interflora 'Time Frames' stand for RHS Chelsea Flower Show

Mynt: Interflora 'Time Frames' stand for RHS Chelsea Flower Show

Credits
Brand: Interflora
Title(s): Time Frames, by Mynt
Headline and copy text (in English): Mynt & Interflora take Gold at RHS Chelsea Flower Show

Agency: Mynt Design, Leicester, UK
Agency website: http://www.mynt.co.uk
Creative and Art Director: Bill Warren
Photographer: In-House
Additional credits: Rebecca Anstee, David Ragg
Published: May 2013
Short rationale (optional): In celebration of the show’s centenary year and Interflora’s 90th anniversary, the exhibition design showcases floristry expertise over the past nine decades – to great effect. Taking inspiration from art, fashion and pop culture from the 1920s to the present day, six individual ‘frames’ are decorated with thousands of flowers, creating a seamless passage through the decades and taking visitors on a visual journey through time. The exhibit is Interflora’s third Chelsea Gold Medal winning design in recent years and demonstrates the exceptional skill and creativity of the florists involved, and the introduction of Mynt’s design to the stand’s overall look and feel.
Bill Warren, Mynt’s Creative Director says: “The challenge was to capture the key eras and their associated authentic props whilst establishing a backdrop for the florists creations & displays to work within. The installation of the large scale architectural open frames initially defined the space which we then linked with a physical, fluid ribbon structure to the perimeter. This outer ribbon carried the timeline communication graphics and established a connection with each themed zone. A great collaboration from The Interflora team, combined with our design concept and direction delivered the objective of securing a gold at Chelsea!”

JWT: Hospital A.C.Camargo Cancer Center 'Superhero Formula'

Credits
Brand: Hospital A.C.Camargo Cancer Center
Title(s): Superhero Formula

Agency: JWT
Agency website: http://www.jwt.com/
Creative Director: Hernan Rebalderia, Santiago Dulce
Art Director: Guilherme Sakosigue
Copywriter: Fabio Ozorio
Illustrator: Marcelo Fahd, Felipe Kimio, Fernando Ricciopo
Photographer: Regis Fernandez
Additional credits: CCO: Ricardo John, Head of Art: Fabio Simões, Account Team: Luciana Rodrigues, Yves Rodrigues, Planning: Fernand Alphen, Isabella Mulholland, Stella Pirani, Media: Aline Moda, João Dabbur, André Sanchez, Advertiser Supervisor: Irlau Machado Filho, Adriana Seixas Braga e Luciana Del Nero, Broadcast Director: Marcia Lacaze, Art Buyer: Paula Ferrari, Graphic Producer: Flavio Schaefer / Flavio Colella, Animation Production Company: Vetorzero, Executive Production: Eliza Flores, Director: Andre Sernaglia, Co-Director: Marcelo Fahd, Animation: Fernando Ricciopo, POS Production - Animation: Fernando Ricciopo, Marcelo Akira, Videocase Prodction Company: HungryMan, Director: Gualter Pupo, Mounting: Ricardo Mehedff, Sound Production Company: Shuffle, Videocase - Finishing: HungryMan
Published: May 2013

Bravo Company: The Bakery Depot 'Podi' brand identity

Bravo Company: The Bakery Depot 'Podi' brand identity

Credits
Brand: Podi, The Food Orchard
Client: The Bakery Depot

Agency: Bravo Company, Singapore
Agency website: http://www.bravo-company.info
Creative Director: Edwin Tan
Designer: Jasmin Lee
Short rationale (optional): Podi, the food orchard, is a new all day restaurant that celebrates bold, robust and unique flavours. Podi is the brainchild of Cedele and upholds Cedele's philosophy of advocating buying and making food deliciously, and most importantly, responsibly. Derived from the meaning of Podi in Hindi - a corse mixture of ground dry spices and herbs - a simple and modern logo mark with strong colour accents was developed, drawing inspiration from heaped spoonfuls of various spices and herbs mounds. The earthy tones used throughout in colour palette to imagery is applied to reflect Podi's mission of making good, natural and organic food

Big Communications: Boost Up Yourself OOH creative

Big Communications: Boost Up Yourself OOH creative

Credits
Brand: Boost
Title(s): Boost Up Yourself

Agency: Big Communications, Leicester, UK
Agency website: http://www.bigcommunications.co.uk
Executive Creative Director: Dylan Bogg
Art Director: Tim Jones
Copywriter: James Cross
Additional credits: Client’s name and job title: Simon Gray, CEO, Boost Energy Drinks, Planner: Kate Hartshorn, Designer: Duncan Bancroft
Published: May 2013

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Comments

12 Jun 2013 - 12:40
Gillian West's picture
17
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Thanks for all your votes this week. Another good showing of creative work, if you'd like to be included in the next round-up on 19 June for the 5 July issue please contact gillian.west@thedrum.com

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