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Hotel chain ibis endorsed by sleepy bunnies in online film by BETC London

Hotel chain ibis is promoting its ‘Sweet Bed by ibis’ offering with an online film entitled Snuggling Bunnies, devised by creative agency BETC London and shot by Independent Films.

Filmed on location over two days in the ibis London Blackfriars, over 30 bunnies were allowed to roam free in a top floor room. The film follows the bunnies as they seek out the comfiest place to sleep, as the bunnies enter the room one by one, one even pauses for a well-timed yawn.

VP marketing ibis Brands Northern Europe, Karelle Lamouche, commented: “The video is a light-hearted way of emphasising the essential part of the ibis brand - the uniquely designed ‘Sweet Bed by ibis’ and reminds people that ibis places a happy sleep at the centre of its offering.”

Soft diffused lighting and framed visuals were used to bring the scenes to life with Independent Films director Ornette Spenceley attempting to capture the bunnies’ intimacy and magic.

The films soundtrack, a contemporary remake of ‘Hushabye Mountain’, also aims to encapsulate the magic of the bunnies making their way to the bed before gathering in a sleepy heap.

“We really wanted to highlight the ultimate comfort of the ‘Sweet Bed by ibis’. Bunnies snuggle up to each other and find cosy places to sleep. And what better evidence of the ultimate comfort of the 'Sweet Bed by ibis' than for the bunnies to seek out and sleep there on their own,” said Neil Dawson executive creative director of BETC London.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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