Ardbeg announces integrated campaign and global events for Ardbog Day with Story
Ardbeg is celebrating the second annual Ardbeg Day by renaming it Ardbog Day in honor of a new limited edition bottling, Ardbog, which will be launched on the day – Saturday 1 June.
The bottling and events are supported by an integrated campaign created by Story who inspired by the bottling’s peatiness and Islay history have created an archaeological theme for the event and campaign.
Timed to coincide with the annual Festival of Malt and Music on Islay, the campaign will encourage whisky lovers to ‘Dig Ardbeg’.
“Story has whisky fans all over the world waiting to unearth Ardbog and taste the new bottling on 1 June…they’ve developed a typically unorthodox Ardbeggian theme and brought new bottling celebrations to life with Ardbog Day events that will take place not just on Islay but all over the world,” commented Allan Little, senior brand manager at Ardbeg.
The campaign will be rolled out across Ardbeg’s Facebook and Twitter profiles with an email campaign targeting Ardbeg’s 82,000 fans in 140 countries inviting them to special events in their country as well as driving online sales of Ardbeg.
‘We all dig Ardbeg’ press packs, including a miniature of the Ardbog limited edition committee bottling, a sprinkling of Viking coins to promote the archaeological theme, and an invitation to view the new 70” Ardbog film online, will be sent to influential bloggers, whisky writers and whisky retailers.
Story creative director, Dave Mullen, added: “Ardbeg has over 85,000 committee members worldwide now and growing, suffice to say, there’s a lot of people out there who dig what we do.”
Content created with:
Story
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