Mark Lindridge joins Publicis Chemistry as head of marketing effectiveness
Tullo Marshall Warren’s senior data planner Mark Lindridge has been appointed as the new head of marketing effectiveness at Publicis Chemistry.
Lindridge, who has been at TMW since 2011, joins Publicis Chemistry this month and will work across all of the agency’s clients.
Chief strategy officer, Kevin Allen, who was appointed in March of this year, said of the hire: “Mark’s skill set extends way beyond traditional data planning and analytics into customer journey planning and social media. I’ve no doubt he will add significant value to both existing and new clients here at Publicis Chemistry.”
As senior data planner at TMW Lindridge was responsible for the planning and implementation of database build, eCRM communications and cross media reporting. Previously he spend four years at EHS 4D Discovery in the same role.
He has also worked with Spinnaker Direct, Harrison Troughton Wunderman, and Publicis Technology.
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