Box TV introduces free live streaming and interactive freeview portal
From today (Thursday 23 May), 4Music, heat, Kiss, Kerrang!, Box, Smash Hits and Magic can be viewed for free through a new simulcast service on 4Music.com and the respective channels websites.
The free live streaming service allows audiences to watch Box TV’s linear music channels on the web and on-the-go via mobiles and tablets. In addition a new Freeview portal for all Box TV channels gives 4Music Freeview viewers access to Magic, Kiss and Kerrang! via the red button.
“Music and TV consumption patterns are changing and we are now able to meet our core 16-34 audiences on their preferred connected device and on compatible Freeview devices. We’re offering innovative, editorially curated and legal alternatives to pirate internet TV services and are giving our advertisers exciting new opportunities to market their brands and products,” commented Julie Wright, business development and commercial director at Box TV.
SimpleStream will provide the end-to-end live streaming services to Box TV allowing it to stream its seven channels.
Of the launch, Arquiva managing director of digital platforms, Charles Constable, said: “Connect TV is the smart, simple way to reach the growing connected audience. It enables broadcasters to give connected TV viewers what they want: an enhanced TV experience with more choice, more functionality and more content. Box TV continues to strive for a deeper relationship with their audience and we are pleased to be working with them.”