Yahoo! launches The Comfort Challenge original video series as part of campaign with Comfort Brights fabric conditioner
Yahoo! has unveiled The Comfort Challenge Four Ways to Wear, a new five-part video series co-produced by Factory Films to help users get the most out of their existing wardrobes run in partnership with fabric conditioner brand, Comfort Bright Colours and Comfort Bright Whites.
Part of a wider collaboration with Comfort Brights the partnership also includes the recent release of Steal Her Style; a six-part video series co-produced by Twofour showing users how to work their existing wardrobe into celebrity styles.
Under the deal, a competition will run alongside the Four Ways to Wear video series offering viewers the chance to win either a glam styling kit, which includes Comfort and Unilever products, or a makeover session and photo shoot.
Krane Jeffery, director, Yahoo! Studio UK, commented: “What to wear and finding new looks are an important daily habit for many Yahoo! Lifestyle users and with these series we’re aiming to help our users to make the difficult decision of what to wear in the mornings. For Comfort Brights and Whites this is a chance to be part of users’ daily routine through original creative content which is both entertaining and informative.”