9 May 2013 - 12:12pm | posted by | 5 comments

McDonald's Warsaw goes back to basics with hand-drawn chalkboard ad campaign from DDB

The billboard changes twice daily to reflect the menuThe billboard changes twice daily to reflect the menu
McDonald's Warsaw goes back to basics with hand-drawn chalkboard ad campaign from DDB
McDonald's Warsaw goes back to basics with hand-drawn chalkboard ad campaign from DDB
McDonald's Warsaw goes back to basics with hand-drawn chalkboard ad campaign from DDB
McDonald's Warsaw goes back to basics with hand-drawn chalkboard ad campaign from DDB

McDonald’s has shunned high-tech advertising to go back to basics at is restaurant in Warsaw by presenting its daily offers on a hand-drawn chalkboard menu.

The new campaign, created by DDB, presents McDonald’s food, seasonal items and a variety of lunch and breakfast menus on the giant billboard which has been designed together with the restaurant crew and developed by graffiti artist, Stefan Szwed-Stronzynski. As the menu changes twice daily, so does the billboard.

The chalkboard campaign follows a partnership between DDB Warsaw, Good Looking art studio, Krewcy Krawcy production, McDonald’s local restaurant and McDonald’s Poland and is set to continue throughout the year.

Magdalena Drozdowska and Mateusz Ksiazek, the creative team behind the project, commented: “We wanted to show the freshness of McDonald’s food. Hand-written menus gave us a flexibility to change and show new offers on the daily basis.”

Comments

9 May 2013 - 12:55
MDetestowicz

The used lots of chalk: http://youtu.be/N_P6L1Etb8Q

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9 May 2013 - 15:29
mediaco

What a shame that Poland doesn't share the history of using hand-drawn chalkboard menus with UK. Idea is brilliant- but it would be so much more suited in UK than in Poland.

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9 May 2013 - 18:30
ghostsigns

Cool idea, you should also check out the work of Dana Tanamachi: http://www.ghostsigns.co.uk/2012/05/the-inspirational-chalk-work-of-dana...

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10 May 2013 - 00:51
MDetestowicz

@ghostsigns beautiful

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18 May 2013 - 11:44
sales14192's picture

We redesigned the ChalkBoard www.cafemenusystems.co.uk

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