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McDonald's Warsaw goes back to basics with hand-drawn chalkboard ad campaign from DDB

The billboard changes twice daily to reflect the menu

McDonald’s has shunned high-tech advertising to go back to basics at is restaurant in Warsaw by presenting its daily offers on a hand-drawn chalkboard menu.

The new campaign, created by DDB, presents McDonald’s food, seasonal items and a variety of lunch and breakfast menus on the giant billboard which has been designed together with the restaurant crew and developed by graffiti artist, Stefan Szwed-Stronzynski. As the menu changes twice daily, so does the billboard.

The chalkboard campaign follows a partnership between DDB Warsaw, Good Looking art studio, Krewcy Krawcy production, McDonald’s local restaurant and McDonald’s Poland and is set to continue throughout the year.

Magdalena Drozdowska and Mateusz Ksiazek, the creative team behind the project, commented: “We wanted to show the freshness of McDonald’s food. Hand-written menus gave us a flexibility to change and show new offers on the daily basis.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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