Levi's, The Godfather, Boddingtons, Alien: Desert Island Clips with Facebook VP EMEA Nicola Mendelsohn
Karmarama executive chairman Nicola Mendelsohn has just been appointed Facebook's vice president for EMEA. As she packs her bags Jason Stone catches up with her to look back over her career and find out which film clips she would take if she was headed for a desert island instead.
If we were to create an American high school yearbook of the Desert Island Clips interviewees then the caption below the photo of Karmarama’s executive chairman Nicola Mendelsohn would surely read ‘Most likely to be running the country one day...’ Her combination of fierce ambition and relaxed charm is precisely what’s needed to make it in politics these days, and if she has any aspirations to step into that realm I suspect she’d be scarily good at it.
And she is someone who likes to keep busy. In addition to her role as executive chairman at Karmarama, she has just finished a two-year stint as president of the IPA and has been chosen to chair the Creative Industries Council. She thrives on having a full plate and is clearly someone who gets itchy whenever she isn’t completely overloaded.
Before we sit down to chat about her favourite pieces of work, Mendelsohn shows me around Karmarama’s impressive Farringdon headquarters. She’s clearly proud and has every right to be. The company’s star is rising and there’s little doubt that Mendelsohn deserves much of the credit for the steepness of its upward curve.
Unlike many people who work in advertising, Mendelsohn had no background in the business before securing her first berth. Her only experience of commercials before joining BBH was as a punter and she feels, at one level, that she still is, explaining: “I can remember all the jingles from my youth – finger of Fudge, Um-Bongo, for mash get Smash, all of those. But I wouldn’t say I was somebody who studied the art and the craft. I wasn’t obsessed with ads. I enjoyed them as a consumer and that’s stayed with me.”
After studying English and Theatre at Leeds University and having secured a place at drama school, Mendelsohn planned to become an actress. On hearing how much fun a friend was having at JWT however, she decided to see if she could win a place on a graduate training scheme at an advertising agency.
Levi’s – Swimmer
Aliens – Ripley Kicks Ass
Boddingtons – Cornetto
The Godfather – Wedding Scene
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