News
Marketing can change the world

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 26 April issue of The Drum

The Drum brings you a round-up of some of the latest interesting creative work.

Every fortnight The Drum publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (26 April).

Submit your vote before Wednesday 17 April to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com.

180 LA: Pepsi Max Beyoncé 'Mirrors' TV ad

Credits

Brand: Pepsi

Title(s): Mirrors

Agency: 180 LA, Los Angeles, USA

Agency website: http://www.180la.com

Additional credits: Director: Jake Nava, Production Company: Framestore, Special Effects: Cut and Run

Published: April 2013

Cogent Elliott: Marketing Birmingham culture campaign

Credits

Brand: Marketing Birmingham

Title(s): Culture campaign

Headline and copy text (in English): Headline: See more, feel more

Copy: Stay & soak up the culture in one of Europe’s most vibrant cities.

Agency: Cogent Elliott, Meriden, West Midlands

Agency website: www.cogent.co.uk

Creative Director: Richard Payne

Art Director: Jason Vinciguerra

Copywriter: Craig Wood

Photographer: Martin Brent

Published: Month, Year: March 2013

Short rationale (optional): Part of Visit Birmingham’s on-going strategy is to build upon the 10 million visitors that already come to Birmingham for arts and culture annually. The ‘See more, feel more’ integrated marketing campaign aims to boost the regions cultural profile by highlighting the variety of arts and culture in one of Europe’s most vibrant cities.

ButterflyCannon: Kopparberg glass design

Credits

Brand: Kopparberg

Agency: ButterflyCannon, London, UK

Agency website: http://www.butterflycannon.com

Creative Director: Jon Davies

Published: April 2013

Short rationale (optional): Inspired by great Swedish design, the new glassware is stylish and uncomplicated. Radiating even more of the famous Kopparberg personality; it’s an unconventional, quirky antidote to the tall slim glassware which has become the established norm across the trade. Rob Calder, Head of Marketing at Kopparberg UK says: "ButterflyCannon have delivered a distinctive glass with character. A talking point. A glass you want to show off".

Pfeffersack & Soehne: Vanilla packaging and retail box

Credits

Brand: Pfeffersack & Soehne

Title: Vanilla Packaging & Retail Box

Agency: Pfeffersack & Soehne/partners - creatives from different agencies

Agency website: http://www.pfeffersackundsoehne.de

Art Director: Raphael Fritz

Photographer: Christian Ganser

Additional credits: Stefan Ternes, Thomas Winkler

Published: March 2013

Short rationale (optional): Pfeffersack & Soehne Vanilla - the handcrafted gourmet spices from Pfeffersack & Soehne got addition to the family: Premium vanilla from Madagascar in corked glass tubes ennobled with a black wrapping, featuring hand finished labels and a retail packaging made of stapled cardboard.


Fold7: Somersby 'Apps' TV campaign

Credits

Brand: Somersby

Title(s): Apps

Agency: Fold 7, London, UK

Agency website: http://www.fold7.com

Creative: Ryan Newey, Rob Porteous, Dave Askwith

Photographer: Magni Agustsson

Additional credits: TV Producer: Sam Balderstone

Director: Mat Kirkby

Editor: Joe Guest

Production Company: RSA

Post Production: Big Buoy

Editing House: Final Cut

Audio: 750MPH

Published: March 2013

Maynard Malone: Tate & Lyle website design

Credits

Brand: Tate & Lyle Sugars

Title(s): Creating A Journey Through Taste & Flavour

Headline and copy text (in English): Taste A Delicious New World In The Baking

Agency: Maynard Malone, London

Agency website: http://www.maynardmalone.com

Creative Director: Greg Holman

Art Director: Kate Greenstock

Published: March, 2013

Short rationale (optional): To support the new Taste Experience sugar range, Tate & Lyle needed an online platform to showcase their new diverse range of flavours. Tasteandsmile.com steps away from their traditional blue and white branding, giving the brand a new energy and revitalised feel. The aim is to change the way people think about sugar through inspiring recipes and content. The new site is not just about pushing products, but giving bakers a stimulating online hub.

Roberto Vergati Santos: Sponsored Superheroes

Credits

Title(s): Sponsored Superheroes

Agency: Roberto Vergati Santos

Creative Director: Roberto Vergati Santos

Additional credits: Images C/O Marvel and DC Comics. Original Illustrators: Admira Wijaya (Batman), David Finch (Captain America), Jim Lee (Flash), Derke Laufman (Hulk), Ryan Meinerding (Iron Man)

Published: 2013

Short rationale (optional): Imagine if one day capitalism reaches the point, where the big brands start to sponsor the superheroes. How would this influence their images? Based on this hypothesis, I decided to experiment with some characters, and see what would be the results of such idea.

VWP Films: Time4Sleep brand video

Credits

Brand: Time4Sleep

Title(s): Lullaby

Agency: VWP Films, Harrogate, North Yorkshire

Agency website: http://www.vwpfilms.com

Director/Producer/Editor: Katie Greenhalf

Camera: Gary Lawson

Additional credits: Jonathan Warren, Time4Sleep

Published: March 2013

Short rationale (optional): Time4Sleep, one of the UK’s leading bed and mattress specialists looked to creative Yorkshire film company, VWP Films, for something other than the corporate ‘piece to camera’.

Publicis: Renault Twizy print ad

Credits

Brand: Renault

Title(s): Renault Twizy

Agency: Publicis, London, UK

Agency website: http://www.publicis.co.uk/

Executive Creative Director: Andy Bird

Art Director: Don O’Mahoney

Photographer: Mark Wesley

Additional credits: Business Director: Jason Cobbold

Account Director: Kelly Grindrod

Producer: Debbie Burke

Post Production: Mark Wesley

Planning: Julian Earl, Anthony Harris

Media Planning and Buying: OMD UK

Published: March 2013

Carter Wong: Cornetto rebrand

Credits

Brand: Cornetto

Title(s): Global rebrand of identity and packaging

Headline and copy text (in English): Cater Wong rebrands Unilever Cornetto to support radical change in market position

Agency: Carter Wong design, London, UK

Agency website: http://carterwongdesign.com

Creative Director: Phil Carter

Additional credits: Core Design Team: Martyn Garrod and Kelly McKenzie

Published: March 2013

Cedar Communications: BA High Life 'The 40 Issue' 40th anniversary edition

Credits

Brand: British Airways

Title(s): High Life

Agency: Cedar Communications, London, UK

Agency website: http://www.cedarcom.co.uk

Creative Director: Stuart Purcell

Art Director: Jamie McPherson

Photographer: Rankin

Additional credits: Daisy Lowe photographed by Rankin

Make-up: Andrew Gallimore at CLM

Hair: Nick Irwin

Nails: Zarra Celik at CLM

Stylist: Anna Hughes-Chamberlain

Published: April 2013

Chapter: Gloster advertising campaign

Credits

Brand: Gloster

Title(s): Live Lived

Agency: Chapter, Birmingham, UK

Agency website: http://www.chapteragency.com

Creative Director: Ian Boulter/Martin Heffernan

Art Director: Adam Bicknell

Copywriter: Andrew Robson

Photographer: Anton Watts

Published: January 2013

Abbott Mead Vickers BBDO: EDF Energy TV ad

Credits

Brand: EDF Energy

Agency: Abbott Mead Vickers BBDO, London, UK

Agency website: http://www.amvbbdo.com

Art Director: Andy Booth

Copywriter: Andy Booth

Additional credits: Planning Directors: Craig Mawdsley, Raquel Chicourel, Shannon Singh

Director: Roenberg

Editor: Rachael Spann at Eastlight Editing

Colourist: Aubrey Woodiwiss at The Mill

Production Company: Therapy Films

Sound: The Lab

Media Agency: Havas Media

Below the Line Agency: Wunderman

Published: April 2013

Bulletproof: Kilbeggan Irish Whiskey brand and packaging redesign

Credits

Brand: Kilbeggan Irish Whiskey

Title(s): Kilbeggan brand and packaging redesign

Headline and copy text (in English): Kilbeggan gets brand and packaging overhaul ahead of US marketing push.

Agency: Name, City, Country Bulletproof, London, UK

Agency website: http://www.wearebulletproof.com

Creative Director: Nick Rees

Illustrator: Steven Noble, Noble Illustrations Inc

Photographer: Ray Massey - product photography only

Additional credits: Design Director (brand guidelines): Tony Connor

Senior Designer: Mark Armstrong

Published: March 2013

Sheridan&Co: Quick Draw retail furniture design

Credits

Title(s):Quick Draw Furniture

Headline and copy text (in English): QuickDraw retail furniture

Quick Draw Retail Ready is a new range of temporary off-the-peg, low cost, retail furniture for pop-ups and other fast turnaround retail projects. Brands can create a retail presence with the lightweight, fully recyclable, flat pack furniture for as little as £500. Rapid to roll-out and easy to install, Quick Draw Retail Ready has two families of furniture: Slot includes counters and back fixtures that forms a rigid structure; Stack is display boxes which clip together with visible or hidden fixings. Comes in brown card, white or in any colour as a direct print. Sheridan&Co will brand the furniture for a bespoke look.

Agency: Sheridan&Co, Leicester, UK

Agency website: http://www.sheridanandco.com

Designers: Alex Stothard, Lee Grosvenor

Additional credits: Pete Lowen

Published: March 2013

Short rationale (optional): Range of temporary retail furniture to meet demand for off-the-peg, low cost, retail-ready display for pop-ups and other fast turnaround opportunities.

Scorch London: Renault Clio online video

Credits

Brand: Renault Clio

Title(s): The New Renault Clio - Now with added Va Va Voom

Agency: Scorch London, London UK

Agency website: http://www.scorchlondon.com

Creative Director: Steve Jay

Additional credits: Account Manager: Russell Oakley

Media Agency: Manning Gottlieb OMD

Media Planner: Lauren Fisher

Director: Steve Jay

Published: March 2013

Epiphany: Castle Cover 'The Rise and Rise of David Bowie' website

Credits

Brand: Castle Cover

Title(s): The Rise and Rise of David Bowie interactive timeline

Agency: Epiphany, Leeds, UK

Agency website: http://www.epiphanysearch.co.uk

Creative Director: Gaz Battersby

Art Director: Bryan James

Copywriter: Peter Lowes

Illustrator: Bryan James

Additional credits: Craig Jackson, Stephen Griffin, Rachael Parker

Published: March 2013

Silk Pearce: Norfolk & Norwich Festival branding, brochure design and promotional materials

Credits

Brand: Norfolk & Norwich Festival

Title(s): 2013 festival branding, brochure design and promotional materials for this year’s 17 day arts festival

Agency: Silk Pearce, Colchester, England

Agency website: http://www.silkpearce.com

Creative Director: Peter Silk

Photographer: ‘NN’ photo-montages: Silk Pearce (studio photography: Bruce Head. Background photographs: Holkham Beach: Chris Taylor, Norwich Cathedral: Chris Herring, The Forum: Keiron Tovell and Happisburgh Lighthouse: Jon Gibbs)

Additional credits: Silk Pearce Designers: Rob Steer and Ian Coote.

Short rationale (optional): Silk Pearce has created striking images of 3D models of the letter ‘N’ set against well-known Norfolk and Norwich landmarks as part of its design theme for this year’s festival. The aim is to create intrigue, while promoting the whole county as a cultural destination and rich source of creative talent.

JWT London: Hovis 'Easter' print ad

Credits

Brand: Hovis

Title(s): Happy Easter

Headline and copy text (in English):

Agency: JWT London, London, UK

Agency website: http://www.jwt.co.uk

Executive Creative Director: Russell Ramsey

Art Director: Gen Hagan

Copywriter: Tim Noble

Photographer: Tal Silverman

Additional credits: Art Buyer: Romana Kit

Account Director: Adrian Ash

Published: March 2013

Work in Progress: Metronet brand identity

Credits

Brand: Metronet

Title(s): Metronet

Headline and copy text (in English): METRONET Identity, interior, signage system, web design, illustrations and artwork for Metronet, a strategic consultancy that delivers services within SEO, PPC, development & design, e-commerce, social media and web analytics to a wide range of clients. The identity reflects the name, its references and expectations. The colour scheme is from DOS and the first computer screens and the type is OCR-B, made for electronic devices. The illustration for the identity is an abstract global system of interconnected computer networks between people. The artwork is abstractions of Metronet’s skills and knowledge without becoming too concrete and limiting.

Agency: Work in Progress, Oslo, Norway

Agency website: http://www.workinprogress.no

Creative Director: Torgeir Hjetland

Illustrator: Torgeir Hjetland

Photographer: Mathias Fossum

Published: December 2012

BEING: Mondelez Wheat Thins 'Puppet' TV ad

Credits

Brand: Modelez

Title(s): Wheat Thins

Headline and copy text (in English): Puppet

Agency: BEING, New York, USA

Agency website: http://www.omnicomgroup.com

Creative Director: Lisa Topol, Samira Ansari

Art Director: Jonathan Mackler

Copywriter: Jim LeMaitre

Additional credits: Head of Production: Robert Valdes

Project Director: Christine Austin

Executive Producer: David Fisher

Group Account Director: Brett Edgar

Account Director: Kim Tice

Account Executive: Hunter Serenbetz

Production Company: Smith and Jones Films

EFX Company: MPC

Editorial: Rock Paper Scissors

Puppet Character FX Company: Creature Effects Inc

Telecine: Co3

Audio Mix: Sound Lounge

Published: March 2013

Dave Williams: Lionel Messi 91 poster

Credits

Title(s): Lionel Messi 91

Agency: Dave Williams, Liverpool, UK

Agency website: http://davewilliamsdesigns.blogspot.co.uk

Creative Director: Dave Williams

Illustrator: Dave Williams

Published: March 2013

Short rationale (optional): A 24x18 inch poster designed as a personal project to celebrate Lionel Messi's record breaking 2012, in which he scored 91 goals in all competitions. Each circular illustration depicts a goal via a humorous illustration. It also lists that number that goal is out of the 91 as well as the type of goal and the opposition. The goal types are based on well know football clichés.

Project Projects: Egeran Galeri identity system and applications

Credits

Brand: Egeran Galeri

Headline and copy text (in English): Egeran Galeri identity system and applications

Agency: Project Projects, New York, USA

Agency website: http://projectprojects.com

Creative Director: Project Projects

Art Director: Project Projects

Copywriter: Project Projects

Photographer: Project Projects

Published: April 2013

Short rationale (optional): Owned by art dealer Suzanne Egeran and based in Istanbul, Egeran Galeri represents a mix of emerging and established artists, both Turkish and international, within a programme rooted in traditional art. Located on the coast of the Bosphorus strait and designed by Sanal Architecture, the gallery carries distinctive architectural characteristics, with diagonal walls that disrupt the space from conventional geometry. Taking these traits as a foundation for the Egeran identity system, Project Projects designed a wordmark comprised of modernist grotesque letterforms, each broken into delicate fragments by elegantly intersecting diagonals. Applied on front door signage, a stencilled version based upon these bespoke typographic elements translates the graphic identity back to a physical, visceral dimension.

krow Communications: Fiat print and OOH posters

Credits

Brand: Fiat

Title(s): Fiat 500L – Boot/Skydome/Seat Configurations

Agency: krow Communications, London, UK

Agency website: http://www.krowcommunications.co.uk

Creative Director: Nick Hastings

Art Director: krow

Copywriter: krow

Heineken: Remix our Future bottle designs

Andy Audsley Anna Ptasińska Bartek Bak Fernando Degrossi

Credits

Brand: Heineken

Title(s): Remix our Future challenge

Additional credits: Bottle Designs by: Andy Audsley, Anna Ptasińska, Bartek Bak and Fernando Degrossi

Published: April 2013

Short rationale (optional): Heineken celebrated its 140th anniversary with the Your Future Bottle Design Challenge 2012/13. Unveiled at Milan Design Week, the four finalists are Andy Audsley from Australia, Fernando Degrossi from Brazil (with two designs) and Anna Ptasińska and Bartek Bak from Poland. The competition’s four judges, Heineken’s global head of design Mark van Iterson, Cool Hunting’s Even Orensten, Mark Dytham of PeckaKucha and digital design pioneer Joshua Davis, will are now set to hold a live debate at The Magazzini and battle it out on stage to decide which will become Heineken’s next limited edition bottle.

The Leith Agency: IRN-BRU 'Mum' TV ad

Credits

Brand: IRN-BRU

Title(s): Mum

Headline and copy text (in English): IRN-BRU gets you through

Agency: The Leith Agency, Edinburgh, Scotland

Agency website: http://www.leith.co.uk

Creative Director: Gerry Farrell

Art Director: Jim Swan

Copywriter: Sam Muir

Photographer: Paul Hurley

Additional credits: Director: Stuart Elliott

Production Company: MTP, Glasgow

Published: April 2013

B&B Studio: Wild Trail packaging design

Credits

Brand: Wild Trail

Title(s): Wild Trail Wholegrain Bars & Wild Trail Popcorn Bars

Headline and copy text (in English): Wholeheartedly Wholegrain

Agency: B&B Studio, London, UK

Agency website: http://www.bandb-studio.co.uk

Creative Director: Shaun Bowen

Copywriter: Lisa Desforges

Additional credits: Designer: George Hartley

Short rationale (optional): Wild Trail’s pioneering popcorn bar is as healthy as it is tasty, but its existing identity wasn’t communicating either. So to coincide with the launch of a new range of wholegrain bars, B&B Studio repositioned the brand as Wholeheartedly Wholegrain with a crusading spirit that is captured in the tagline Wild About Wholegrains. The confident new logo evolves the OK symbol into a subtle W with a wholegrain illustration, while the modern, vibrant palette ensures immediate shelf standout and helps shake the dust from the cereal bar category.

Two Times Elliott: Daniel Hopwood brand identity, website and printed collateral

Credits

Brand: Daniel Hopwood

Title(s): Brand Identity, Responsive Website, Printed Collateral.

Agency: Two Times Elliott, London, UK

Agency website: http://www.2xelliott.co.uk

Creative Director: James Horwitz, Ross Gunter

Photographer: Scott Grummett

Published: April 2013

Short rationale (optional): Identity work for London-based interior design practice Daniel Hopwood. The project included logo generation, (with custom logotype and pictorial mark), stationery set and responsive website design and build.

Coley Porter Bell: Beefeater gin 'My London' Limited Edition bottle design

Credits

Brand: Beefeater Gin

Title(s): 2013 Limited Edition

Agency: Coley Porter Bell, UK

Agency website: http://www.cpb.co.uk

Creative Director: Stuart Humm

Design Director: Stuart Humm

Additional credits: 500 Londoners

Published: April 2013

Short rationale (optional): Create a limited edition bottle to showcase the creativity, personal freedom and the excitement of life in London.

Wieden + Kennedy: Lurpak 'The Cook' TV ad

Credits

Brand: Lurpak

Title(s): The Cook

Agency: Wieden + Kennedy, London, UK

Agency website: http://www.wk.com

Creative: Ray Shaughnessy, Dan Norris

Photographer: John Mathieson

Additional credits: TV Producer: Matthew Ellingham

Director: Scott Lyon

Producer: Zeno Campbell-Salmon

Production Designer: Sam Tidman

Production Company: Outsider

Post Production: The Mill

Editing House: Work

Editor: Art Jones

Published: April 2013

Abbott Mead Vickers BBDO: Whiskas print ads

Credits

Brand: Whiskas

Agency: Abbott Mead Vickers BBDO, London, UK

Agency website: http://www.amvbbdo.com

Executive Creative Director: Paul Brazier

Art Directors: Alan Watson, Andy Clough, Sonny Adorjan

Copywriters: Diccon Driver, Richard McGrann, Milo Campbell

Photographer: George Logan

Additional credits: Retoucher: Tony Swinney

Published: April 2013

DDB New York: New York Lottery print ads

Credits

Brand: New York Lottery

Headline and copy text (in English): ‘Can’t’ ‘Impossible’ ‘Yes/No’

Agency: DDB New York, New York, USA

Agency website: http://www.ddb.com

Chief Creative Officer: Matt Eastwood

Executive Creative Director: Menno Kluin

Art Director: Joao Unzer

Copywriter: Rodrigo de Castro

Additional credits: Group Creative Directors: Mike Sullivan, Rich Sharp

Associate Creative Director: Carlos Wigle

Designers: Brian Gartside, Juan Carlos Pagan

Project Manager: Julie Evcimen

Print Producer: Christine Dwyer

Art Buyer: Jane Piampiano

Retoucher: Fan Han

Art Company: Debut

Artist: Matt Dartford

Published: April 2013

Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

All by Gillian