The Drum brings you a round-up of some of the latest interesting creative work.
Every fortnight The Drum publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (26 April).Submit your vote before Wednesday 17 April to guarantee your favourite makes it into the printed magazine.To submit work for future publication contact firstname.lastname@example.org.
180 LA: Pepsi Max Beyoncé 'Mirrors' TV ad
CreditsBrand: PepsiTitle(s): MirrorsAgency: 180 LA, Los Angeles, USAAgency website: http://www.180la.com Additional credits: Director: Jake Nava, Production Company: Framestore, Special Effects: Cut and RunPublished: April 2013
Cogent Elliott: Marketing Birmingham culture campaign
CreditsBrand: Marketing Birmingham Title(s): Culture campaign Headline and copy text (in English): Headline: See more, feel more Copy: Stay & soak up the culture in one of Europe’s most vibrant cities.Agency: Cogent Elliott, Meriden, West Midlands Agency website: www.cogent.co.ukCreative Director: Richard Payne Art Director: Jason VinciguerraCopywriter: Craig Wood Photographer: Martin Brent Published: Month, Year: March 2013Short rationale (optional): Part of Visit Birmingham’s on-going strategy is to build upon the 10 million visitors that already come to Birmingham for arts and culture annually. The ‘See more, feel more’ integrated marketing campaign aims to boost the regions cultural profile by highlighting the variety of arts and culture in one of Europe’s most vibrant cities.
ButterflyCannon: Kopparberg glass design
CreditsBrand: KopparbergAgency: ButterflyCannon, London, UKAgency website: http://www.butterflycannon.com Creative Director: Jon DaviesPublished: April 2013Short rationale (optional): Inspired by great Swedish design, the new glassware is stylish and uncomplicated. Radiating even more of the famous Kopparberg personality; it’s an unconventional, quirky antidote to the tall slim glassware which has become the established norm across the trade. Rob Calder, Head of Marketing at Kopparberg UK says: "ButterflyCannon have delivered a distinctive glass with character. A talking point. A glass you want to show off".
Pfeffersack & Soehne: Vanilla packaging and retail box
CreditsBrand: Pfeffersack & SoehneTitle: Vanilla Packaging & Retail BoxAgency: Pfeffersack & Soehne/partners - creatives from different agenciesAgency website: http://www.pfeffersackundsoehne.deArt Director: Raphael FritzPhotographer: Christian GanserAdditional credits: Stefan Ternes, Thomas WinklerPublished: March 2013Short rationale (optional): Pfeffersack & Soehne Vanilla - the handcrafted gourmet spices from Pfeffersack & Soehne got addition to the family: Premium vanilla from Madagascar in corked glass tubes ennobled with a black wrapping, featuring hand finished labels and a retail packaging made of stapled cardboard.
Fold7: Somersby 'Apps' TV campaign
CreditsBrand: Somersby Title(s): Apps Agency: Fold 7, London, UK Agency website: http://www.fold7.com Creative: Ryan Newey, Rob Porteous, Dave AskwithPhotographer: Magni AgustssonAdditional credits: TV Producer: Sam BalderstoneDirector: Mat KirkbyEditor: Joe GuestProduction Company: RSAPost Production: Big BuoyEditing House: Final CutAudio: 750MPHPublished: March 2013
Maynard Malone: Tate & Lyle website design
CreditsBrand: Tate & Lyle SugarsTitle(s): Creating A Journey Through Taste & Flavour Headline and copy text (in English): Taste A Delicious New World In The BakingAgency: Maynard Malone, LondonAgency website: http://www.maynardmalone.comCreative Director: Greg HolmanArt Director: Kate GreenstockPublished: March, 2013Short rationale (optional): To support the new Taste Experience sugar range, Tate & Lyle needed an online platform to showcase their new diverse range of flavours. Tasteandsmile.com steps away from their traditional blue and white branding, giving the brand a new energy and revitalised feel. The aim is to change the way people think about sugar through inspiring recipes and content. The new site is not just about pushing products, but giving bakers a stimulating online hub.
Roberto Vergati Santos: Sponsored Superheroes
CreditsTitle(s): Sponsored SuperheroesAgency: Roberto Vergati SantosCreative Director: Roberto Vergati SantosAdditional credits: Images C/O Marvel and DC Comics. Original Illustrators: Admira Wijaya (Batman), David Finch (Captain America), Jim Lee (Flash), Derke Laufman (Hulk), Ryan Meinerding (Iron Man)Published: 2013Short rationale (optional): Imagine if one day capitalism reaches the point, where the big brands start to sponsor the superheroes. How would this influence their images? Based on this hypothesis, I decided to experiment with some characters, and see what would be the results of such idea.
VWP Films: Time4Sleep brand video
CreditsBrand: Time4SleepTitle(s): LullabyAgency: VWP Films, Harrogate, North YorkshireAgency website: http://www.vwpfilms.com Director/Producer/Editor: Katie GreenhalfCamera: Gary Lawson Additional credits: Jonathan Warren, Time4SleepPublished: March 2013Short rationale (optional): Time4Sleep, one of the UK’s leading bed and mattress specialists looked to creative Yorkshire film company, VWP Films, for something other than the corporate ‘piece to camera’.
Publicis: Renault Twizy print ad
CreditsBrand: RenaultTitle(s): Renault Twizy Agency: Publicis, London, UK Agency website: http://www.publicis.co.uk/ Executive Creative Director: Andy Bird Art Director: Don O’MahoneyPhotographer: Mark WesleyAdditional credits: Business Director: Jason CobboldAccount Director: Kelly GrindrodProducer: Debbie BurkePost Production: Mark WesleyPlanning: Julian Earl, Anthony HarrisMedia Planning and Buying: OMD UK Published: March 2013
Carter Wong: Cornetto rebrand
CreditsBrand: CornettoTitle(s): Global rebrand of identity and packagingHeadline and copy text (in English): Cater Wong rebrands Unilever Cornetto to support radical change in market positionAgency: Carter Wong design, London, UKAgency website: http://carterwongdesign.com Creative Director: Phil CarterAdditional credits: Core Design Team: Martyn Garrod and Kelly McKenziePublished: March 2013
Cedar Communications: BA High Life 'The 40 Issue' 40th anniversary edition
CreditsBrand: British AirwaysTitle(s): High LifeAgency: Cedar Communications, London, UKAgency website: http://www.cedarcom.co.ukCreative Director: Stuart PurcellArt Director: Jamie McPhersonPhotographer: RankinAdditional credits: Daisy Lowe photographed by RankinMake-up: Andrew Gallimore at CLMHair: Nick IrwinNails: Zarra Celik at CLMStylist: Anna Hughes-Chamberlain Published: April 2013
Chapter: Gloster advertising campaign
CreditsBrand: GlosterTitle(s): Live LivedAgency: Chapter, Birmingham, UKAgency website: http://www.chapteragency.com Creative Director: Ian Boulter/Martin HeffernanArt Director: Adam BicknellCopywriter: Andrew RobsonPhotographer: Anton WattsPublished: January 2013
Abbott Mead Vickers BBDO: EDF Energy TV ad
CreditsBrand: EDF EnergyAgency: Abbott Mead Vickers BBDO, London, UKAgency website: http://www.amvbbdo.com Art Director: Andy BoothCopywriter: Andy BoothAdditional credits: Planning Directors: Craig Mawdsley, Raquel Chicourel, Shannon SinghDirector: RoenbergEditor: Rachael Spann at Eastlight EditingColourist: Aubrey Woodiwiss at The MillProduction Company: Therapy FilmsSound: The LabMedia Agency: Havas MediaBelow the Line Agency: WundermanPublished: April 2013
Bulletproof: Kilbeggan Irish Whiskey brand and packaging redesign
CreditsBrand: Kilbeggan Irish WhiskeyTitle(s): Kilbeggan brand and packaging redesignHeadline and copy text (in English): Kilbeggan gets brand and packaging overhaul ahead of US marketing push.Agency: Name, City, Country Bulletproof, London, UKAgency website: http://www.wearebulletproof.comCreative Director: Nick ReesIllustrator: Steven Noble, Noble Illustrations IncPhotographer: Ray Massey - product photography onlyAdditional credits: Design Director (brand guidelines): Tony ConnorSenior Designer: Mark ArmstrongPublished: March 2013
Sheridan&Co: Quick Draw retail furniture design
CreditsTitle(s):Quick Draw FurnitureHeadline and copy text (in English): QuickDraw retail furnitureQuick Draw Retail Ready is a new range of temporary off-the-peg, low cost, retail furniture for pop-ups and other fast turnaround retail projects. Brands can create a retail presence with the lightweight, fully recyclable, flat pack furniture for as little as £500. Rapid to roll-out and easy to install, Quick Draw Retail Ready has two families of furniture: Slot includes counters and back fixtures that forms a rigid structure; Stack is display boxes which clip together with visible or hidden fixings. Comes in brown card, white or in any colour as a direct print. Sheridan&Co will brand the furniture for a bespoke look. Agency: Sheridan&Co, Leicester, UKAgency website: http://www.sheridanandco.comDesigners: Alex Stothard, Lee GrosvenorAdditional credits: Pete LowenPublished: March 2013Short rationale (optional): Range of temporary retail furniture to meet demand for off-the-peg, low cost, retail-ready display for pop-ups and other fast turnaround opportunities.
Scorch London: Renault Clio online video
CreditsBrand: Renault ClioTitle(s): The New Renault Clio - Now with added Va Va VoomAgency: Scorch London, London UKAgency website: http://www.scorchlondon.com Creative Director: Steve JayAdditional credits: Account Manager: Russell OakleyMedia Agency: Manning Gottlieb OMDMedia Planner: Lauren FisherDirector: Steve JayPublished: March 2013
Epiphany: Castle Cover 'The Rise and Rise of David Bowie' website
CreditsBrand: Castle CoverTitle(s): The Rise and Rise of David Bowie interactive timeline
Agency: Epiphany, Leeds, UK Agency website: http://www.epiphanysearch.co.uk Creative Director: Gaz BattersbyArt Director: Bryan JamesCopywriter: Peter LowesIllustrator: Bryan James Additional credits: Craig Jackson, Stephen Griffin, Rachael ParkerPublished: March 2013
Silk Pearce: Norfolk & Norwich Festival branding, brochure design and promotional materials
CreditsBrand: Norfolk & Norwich FestivalTitle(s): 2013 festival branding, brochure design and promotional materials for this year’s 17 day arts festivalAgency: Silk Pearce, Colchester, EnglandAgency website: http://www.silkpearce.com Creative Director: Peter SilkPhotographer: ‘NN’ photo-montages: Silk Pearce (studio photography: Bruce Head. Background photographs: Holkham Beach: Chris Taylor, Norwich Cathedral: Chris Herring, The Forum: Keiron Tovell and Happisburgh Lighthouse: Jon Gibbs)Additional credits: Silk Pearce Designers: Rob Steer and Ian Coote.Short rationale (optional): Silk Pearce has created striking images of 3D models of the letter ‘N’ set against well-known Norfolk and Norwich landmarks as part of its design theme for this year’s festival. The aim is to create intrigue, while promoting the whole county as a cultural destination and rich source of creative talent.
JWT London: Hovis 'Easter' print ad
CreditsBrand: Hovis Title(s): Happy Easter Headline and copy text (in English):Agency: JWT London, London, UK Agency website: http://www.jwt.co.uk Executive Creative Director: Russell RamseyArt Director: Gen HaganCopywriter: Tim NoblePhotographer: Tal SilvermanAdditional credits: Art Buyer: Romana KitAccount Director: Adrian AshPublished: March 2013
Work in Progress: Metronet brand identity
CreditsBrand: MetronetTitle(s): MetronetHeadline and copy text (in English): METRONET Identity, interior, signage system, web design, illustrations and artwork for Metronet, a strategic consultancy that delivers services within SEO, PPC, development & design, e-commerce, social media and web analytics to a wide range of clients. The identity reflects the name, its references and expectations. The colour scheme is from DOS and the first computer screens and the type is OCR-B, made for electronic devices. The illustration for the identity is an abstract global system of interconnected computer networks between people. The artwork is abstractions of Metronet’s skills and knowledge without becoming too concrete and limiting. Agency: Work in Progress, Oslo, NorwayAgency website: http://www.workinprogress.noCreative Director: Torgeir HjetlandIllustrator: Torgeir HjetlandPhotographer: Mathias FossumPublished: December 2012
BEING: Mondelez Wheat Thins 'Puppet' TV ad
CreditsBrand: ModelezTitle(s): Wheat Thins Headline and copy text (in English): PuppetAgency: BEING, New York, USAAgency website: http://www.omnicomgroup.com Creative Director: Lisa Topol, Samira AnsariArt Director: Jonathan MacklerCopywriter: Jim LeMaitreAdditional credits: Head of Production: Robert ValdesProject Director: Christine AustinExecutive Producer: David FisherGroup Account Director: Brett EdgarAccount Director: Kim TiceAccount Executive: Hunter SerenbetzProduction Company: Smith and Jones FilmsEFX Company: MPCEditorial: Rock Paper ScissorsPuppet Character FX Company: Creature Effects IncTelecine: Co3Audio Mix: Sound LoungePublished: March 2013
Dave Williams: Lionel Messi 91 poster
CreditsTitle(s): Lionel Messi 91 Agency: Dave Williams, Liverpool, UKAgency website: http://davewilliamsdesigns.blogspot.co.uk Creative Director: Dave WilliamsIllustrator: Dave WilliamsPublished: March 2013Short rationale (optional): A 24x18 inch poster designed as a personal project to celebrate Lionel Messi's record breaking 2012, in which he scored 91 goals in all competitions. Each circular illustration depicts a goal via a humorous illustration. It also lists that number that goal is out of the 91 as well as the type of goal and the opposition. The goal types are based on well know football clichés.
Project Projects: Egeran Galeri identity system and applications
CreditsBrand: Egeran GaleriHeadline and copy text (in English): Egeran Galeri identity system and applicationsAgency: Project Projects, New York, USAAgency website: http://projectprojects.com Creative Director: Project ProjectsArt Director: Project ProjectsCopywriter: Project ProjectsPhotographer: Project ProjectsPublished: April 2013Short rationale (optional): Owned by art dealer Suzanne Egeran and based in Istanbul, Egeran Galeri represents a mix of emerging and established artists, both Turkish and international, within a programme rooted in traditional art. Located on the coast of the Bosphorus strait and designed by Sanal Architecture, the gallery carries distinctive architectural characteristics, with diagonal walls that disrupt the space from conventional geometry. Taking these traits as a foundation for the Egeran identity system, Project Projects designed a wordmark comprised of modernist grotesque letterforms, each broken into delicate fragments by elegantly intersecting diagonals. Applied on front door signage, a stencilled version based upon these bespoke typographic elements translates the graphic identity back to a physical, visceral dimension.
krow Communications: Fiat print and OOH posters
CreditsBrand: FiatTitle(s): Fiat 500L – Boot/Skydome/Seat Configurations Agency: krow Communications, London, UKAgency website: http://www.krowcommunications.co.uk Creative Director: Nick HastingsArt Director: krowCopywriter: krow
Heineken: Remix our Future bottle designs
CreditsBrand: Heineken Title(s): Remix our Future challenge Additional credits: Bottle Designs by: Andy Audsley, Anna Ptasińska, Bartek Bak and Fernando DegrossiPublished: April 2013Short rationale (optional): Heineken celebrated its 140th anniversary with the Your Future Bottle Design Challenge 2012/13. Unveiled at Milan Design Week, the four finalists are Andy Audsley from Australia, Fernando Degrossi from Brazil (with two designs) and Anna Ptasińska and Bartek Bak from Poland. The competition’s four judges, Heineken’s global head of design Mark van Iterson, Cool Hunting’s Even Orensten, Mark Dytham of PeckaKucha and digital design pioneer Joshua Davis, will are now set to hold a live debate at The Magazzini and battle it out on stage to decide which will become Heineken’s next limited edition bottle.
The Leith Agency: IRN-BRU 'Mum' TV ad
CreditsBrand: IRN-BRUTitle(s): MumHeadline and copy text (in English): IRN-BRU gets you through Agency: The Leith Agency, Edinburgh, ScotlandAgency website: http://www.leith.co.uk Creative Director: Gerry FarrellArt Director: Jim SwanCopywriter: Sam MuirPhotographer: Paul HurleyAdditional credits: Director: Stuart ElliottProduction Company: MTP, GlasgowPublished: April 2013
B&B Studio: Wild Trail packaging design
CreditsBrand: Wild TrailTitle(s): Wild Trail Wholegrain Bars & Wild Trail Popcorn BarsHeadline and copy text (in English): Wholeheartedly WholegrainAgency: B&B Studio, London, UKAgency website: http://www.bandb-studio.co.ukCreative Director: Shaun BowenCopywriter: Lisa DesforgesAdditional credits: Designer: George HartleyShort rationale (optional): Wild Trail’s pioneering popcorn bar is as healthy as it is tasty, but its existing identity wasn’t communicating either. So to coincide with the launch of a new range of wholegrain bars, B&B Studio repositioned the brand as Wholeheartedly Wholegrain with a crusading spirit that is captured in the tagline Wild About Wholegrains. The confident new logo evolves the OK symbol into a subtle W with a wholegrain illustration, while the modern, vibrant palette ensures immediate shelf standout and helps shake the dust from the cereal bar category.
Two Times Elliott: Daniel Hopwood brand identity, website and printed collateral
CreditsBrand: Daniel HopwoodTitle(s): Brand Identity, Responsive Website, Printed Collateral.Agency: Two Times Elliott, London, UKAgency website: http://www.2xelliott.co.ukCreative Director: James Horwitz, Ross GunterPhotographer: Scott GrummettPublished: April 2013Short rationale (optional): Identity work for London-based interior design practice Daniel Hopwood. The project included logo generation, (with custom logotype and pictorial mark), stationery set and responsive website design and build.
Coley Porter Bell: Beefeater gin 'My London' Limited Edition bottle design
CreditsBrand: Beefeater GinTitle(s): 2013 Limited EditionAgency: Coley Porter Bell, UKAgency website: http://www.cpb.co.ukCreative Director: Stuart HummDesign Director: Stuart HummAdditional credits: 500 LondonersPublished: April 2013Short rationale (optional): Create a limited edition bottle to showcase the creativity, personal freedom and the excitement of life in London.
Wieden + Kennedy: Lurpak 'The Cook' TV ad
CreditsBrand: LurpakTitle(s): The CookAgency: Wieden + Kennedy, London, UKAgency website: http://www.wk.com Creative: Ray Shaughnessy, Dan NorrisPhotographer: John MathiesonAdditional credits: TV Producer: Matthew EllinghamDirector: Scott LyonProducer: Zeno Campbell-SalmonProduction Designer: Sam TidmanProduction Company: OutsiderPost Production: The MillEditing House: WorkEditor: Art JonesPublished: April 2013
Abbott Mead Vickers BBDO: Whiskas print ads
CreditsBrand: WhiskasAgency: Abbott Mead Vickers BBDO, London, UKAgency website: http://www.amvbbdo.com Executive Creative Director: Paul BrazierArt Directors: Alan Watson, Andy Clough, Sonny AdorjanCopywriters: Diccon Driver, Richard McGrann, Milo CampbellPhotographer: George LoganAdditional credits: Retoucher: Tony SwinneyPublished: April 2013
DDB New York: New York Lottery print ads
CreditsBrand: New York LotteryHeadline and copy text (in English): ‘Can’t’ ‘Impossible’ ‘Yes/No’ Agency: DDB New York, New York, USAAgency website: http://www.ddb.com Chief Creative Officer: Matt EastwoodExecutive Creative Director: Menno KluinArt Director: Joao UnzerCopywriter: Rodrigo de CastroAdditional credits: Group Creative Directors: Mike Sullivan, Rich SharpAssociate Creative Director: Carlos WigleDesigners: Brian Gartside, Juan Carlos PaganProject Manager: Julie EvcimenPrint Producer: Christine DwyerArt Buyer: Jane PiampianoRetoucher: Fan HanArt Company: DebutArtist: Matt DartfordPublished: April 2013