10 April 2013 - 12:16pm | posted by | 0 comments

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 26 April issue of The Drum

The Drum brings you a round-up of some of the latest interesting creative work.

Every fortnight The Drum publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (26 April).

Submit your vote before Wednesday 17 April to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com.

Creative Review: 

180 LA: Pepsi Max Beyoncé 'Mirrors' TV ad

Credits
Brand: Pepsi
Title(s): Mirrors

Agency: 180 LA, Los Angeles, USA
Agency website: http://www.180la.com
Additional credits: Director: Jake Nava, Production Company: Framestore, Special Effects: Cut and Run
Published: April 2013

Cogent Elliott: Marketing Birmingham culture campaign

Cogent Elliott: Marketing Birmingham culture campaign

Credits
Brand: Marketing Birmingham
Title(s): Culture campaign
Headline and copy text (in English): Headline: See more, feel more
Copy: Stay & soak up the culture in one of Europe’s most vibrant cities.

Agency: Cogent Elliott, Meriden, West Midlands
Agency website: www.cogent.co.uk
Creative Director: Richard Payne
Art Director: Jason Vinciguerra
Copywriter: Craig Wood
Photographer: Martin Brent
Published: Month, Year: March 2013
Short rationale (optional): Part of Visit Birmingham’s on-going strategy is to build upon the 10 million visitors that already come to Birmingham for arts and culture annually. The ‘See more, feel more’ integrated marketing campaign aims to boost the regions cultural profile by highlighting the variety of arts and culture in one of Europe’s most vibrant cities.

ButterflyCannon: Kopparberg glass design

ButterflyCannon: Kopparberg glass design

Credits
Brand: Kopparberg

Agency: ButterflyCannon, London, UK
Agency website: http://www.butterflycannon.com
Creative Director: Jon Davies
Published: April 2013
Short rationale (optional): Inspired by great Swedish design, the new glassware is stylish and uncomplicated. Radiating even more of the famous Kopparberg personality; it’s an unconventional, quirky antidote to the tall slim glassware which has become the established norm across the trade. Rob Calder, Head of Marketing at Kopparberg UK says: "ButterflyCannon have delivered a distinctive glass with character. A talking point. A glass you want to show off".

Pfeffersack & Soehne: Vanilla packaging and retail box

Pfeffersack & Soehne: Vanilla packaging and retail box

Credits
Brand: Pfeffersack & Soehne
Title: Vanilla Packaging & Retail Box

Agency: Pfeffersack & Soehne/partners - creatives from different agencies
Agency website: http://www.pfeffersackundsoehne.de
Art Director: Raphael Fritz
Photographer: Christian Ganser
Additional credits: Stefan Ternes, Thomas Winkler
Published: March 2013
Short rationale (optional): Pfeffersack & Soehne Vanilla - the handcrafted gourmet spices from Pfeffersack & Soehne got addition to the family: Premium vanilla from Madagascar in corked glass tubes ennobled with a black wrapping, featuring hand finished labels and a retail packaging made of stapled cardboard.


Fold7: Somersby 'Apps' TV campaign

Credits
Brand: Somersby
Title(s): Apps

Agency: Fold 7, London, UK
Agency website: http://www.fold7.com
Creative: Ryan Newey, Rob Porteous, Dave Askwith
Photographer: Magni Agustsson
Additional credits: TV Producer: Sam Balderstone
Director: Mat Kirkby
Editor: Joe Guest
Production Company: RSA
Post Production: Big Buoy
Editing House: Final Cut
Audio: 750MPH
Published: March 2013

Maynard Malone: Tate & Lyle website design

Maynard Malone: Tate & Lyle website design

Credits
Brand: Tate & Lyle Sugars
Title(s): Creating A Journey Through Taste & Flavour
Headline and copy text (in English): Taste A Delicious New World In The Baking

Agency: Maynard Malone, London
Agency website: http://www.maynardmalone.com
Creative Director: Greg Holman
Art Director: Kate Greenstock
Published: March, 2013
Short rationale (optional): To support the new Taste Experience sugar range, Tate & Lyle needed an online platform to showcase their new diverse range of flavours. Tasteandsmile.com steps away from their traditional blue and white branding, giving the brand a new energy and revitalised feel. The aim is to change the way people think about sugar through inspiring recipes and content. The new site is not just about pushing products, but giving bakers a stimulating online hub.

Roberto Vergati Santos: Sponsored Superheroes

Roberto Vergati Santos: Sponsored Superheroes

Credits
Title(s): Sponsored Superheroes

Agency: Roberto Vergati Santos
Creative Director: Roberto Vergati Santos
Additional credits: Images C/O Marvel and DC Comics. Original Illustrators: Admira Wijaya (Batman), David Finch (Captain America), Jim Lee (Flash), Derke Laufman (Hulk), Ryan Meinerding (Iron Man)
Published: 2013
Short rationale (optional): Imagine if one day capitalism reaches the point, where the big brands start to sponsor the superheroes. How would this influence their images? Based on this hypothesis, I decided to experiment with some characters, and see what would be the results of such idea.

VWP Films: Time4Sleep brand video

Credits
Brand: Time4Sleep
Title(s): Lullaby

Agency: VWP Films, Harrogate, North Yorkshire
Agency website: http://www.vwpfilms.com
Director/Producer/Editor: Katie Greenhalf
Camera: Gary Lawson
Additional credits: Jonathan Warren, Time4Sleep
Published: March 2013
Short rationale (optional): Time4Sleep, one of the UK’s leading bed and mattress specialists looked to creative Yorkshire film company, VWP Films, for something other than the corporate ‘piece to camera’.

Publicis: Renault Twizy print ad

Publicis: Renault Twizy print ad

Credits
Brand: Renault
Title(s): Renault Twizy

Agency: Publicis, London, UK
Agency website: http://www.publicis.co.uk/
Executive Creative Director: Andy Bird
Art Director: Don O’Mahoney
Photographer: Mark Wesley
Additional credits: Business Director: Jason Cobbold
Account Director: Kelly Grindrod
Producer: Debbie Burke
Post Production: Mark Wesley
Planning: Julian Earl, Anthony Harris
Media Planning and Buying: OMD UK
Published: March 2013

Carter Wong: Cornetto rebrand

Carter Wong: Cornetto rebrand

Credits
Brand: Cornetto
Title(s): Global rebrand of identity and packaging
Headline and copy text (in English): Cater Wong rebrands Unilever Cornetto to support radical change in market position

Agency: Carter Wong design, London, UK
Agency website: http://carterwongdesign.com
Creative Director: Phil Carter
Additional credits: Core Design Team: Martyn Garrod and Kelly McKenzie
Published: March 2013

Cedar Communications: BA High Life 'The 40 Issue' 40th anniversary edition

Cedar Communications: BA High Life 'The 40 Issue' 40th anniversary edition

Credits
Brand: British Airways
Title(s): High Life

Agency: Cedar Communications, London, UK
Agency website: http://www.cedarcom.co.uk
Creative Director: Stuart Purcell
Art Director: Jamie McPherson
Photographer: Rankin
Additional credits: Daisy Lowe photographed by Rankin
Make-up: Andrew Gallimore at CLM
Hair: Nick Irwin
Nails: Zarra Celik at CLM
Stylist: Anna Hughes-Chamberlain
Published: April 2013

Chapter: Gloster advertising campaign

Chapter: Gloster advertising campaign

Credits
Brand: Gloster
Title(s): Live Lived

Agency: Chapter, Birmingham, UK
Agency website: http://www.chapteragency.com
Creative Director: Ian Boulter/Martin Heffernan
Art Director: Adam Bicknell
Copywriter: Andrew Robson
Photographer: Anton Watts
Published: January 2013

Abbott Mead Vickers BBDO: EDF Energy TV ad

Credits
Brand: EDF Energy

Agency: Abbott Mead Vickers BBDO, London, UK
Agency website: http://www.amvbbdo.com
Art Director: Andy Booth
Copywriter: Andy Booth
Additional credits: Planning Directors: Craig Mawdsley, Raquel Chicourel, Shannon Singh
Director: Roenberg
Editor: Rachael Spann at Eastlight Editing
Colourist: Aubrey Woodiwiss at The Mill
Production Company: Therapy Films
Sound: The Lab
Media Agency: Havas Media
Below the Line Agency: Wunderman
Published: April 2013

Bulletproof: Kilbeggan Irish Whiskey brand and packaging redesign

Bulletproof: Kilbeggan Irish Whiskey brand and packaging redesign

Credits
Brand: Kilbeggan Irish Whiskey
Title(s): Kilbeggan brand and packaging redesign
Headline and copy text (in English): Kilbeggan gets brand and packaging overhaul ahead of US marketing push.

Agency: Name, City, Country Bulletproof, London, UK
Agency website: http://www.wearebulletproof.com
Creative Director: Nick Rees
Illustrator: Steven Noble, Noble Illustrations Inc
Photographer: Ray Massey - product photography only
Additional credits: Design Director (brand guidelines): Tony Connor
Senior Designer: Mark Armstrong
Published: March 2013

Sheridan&Co: Quick Draw retail furniture design

Sheridan&Co: Quick Draw retail furniture design

Credits
Title(s):Quick Draw Furniture
Headline and copy text (in English): QuickDraw retail furniture
Quick Draw Retail Ready is a new range of temporary off-the-peg, low cost, retail furniture for pop-ups and other fast turnaround retail projects. Brands can create a retail presence with the lightweight, fully recyclable, flat pack furniture for as little as £500. Rapid to roll-out and easy to install, Quick Draw Retail Ready has two families of furniture: Slot includes counters and back fixtures that forms a rigid structure; Stack is display boxes which clip together with visible or hidden fixings. Comes in brown card, white or in any colour as a direct print. Sheridan&Co will brand the furniture for a bespoke look.

Agency: Sheridan&Co, Leicester, UK
Agency website: http://www.sheridanandco.com
Designers: Alex Stothard, Lee Grosvenor
Additional credits: Pete Lowen
Published: March 2013
Short rationale (optional): Range of temporary retail furniture to meet demand for off-the-peg, low cost, retail-ready display for pop-ups and other fast turnaround opportunities.

Scorch London: Renault Clio online video

Credits
Brand: Renault Clio
Title(s): The New Renault Clio - Now with added Va Va Voom

Agency: Scorch London, London UK
Agency website: http://www.scorchlondon.com
Creative Director: Steve Jay
Additional credits: Account Manager: Russell Oakley
Media Agency: Manning Gottlieb OMD
Media Planner: Lauren Fisher
Director: Steve Jay
Published: March 2013

Epiphany: Castle Cover 'The Rise and Rise of David Bowie' website

Epiphany: Castle Cover 'The Rise and Rise of David Bowie' website

Credits
Brand: Castle Cover
Title(s): The Rise and Rise of David Bowie interactive timeline

Agency: Epiphany, Leeds, UK
Agency website: http://www.epiphanysearch.co.uk
Creative Director: Gaz Battersby
Art Director: Bryan James
Copywriter: Peter Lowes
Illustrator: Bryan James
Additional credits: Craig Jackson, Stephen Griffin, Rachael Parker
Published: March 2013

Silk Pearce: Norfolk & Norwich Festival branding, brochure design and promotional materials

Silk Pearce: Norfolk & Norwich Festival branding, brochure design and promotional materials

Credits
Brand: Norfolk & Norwich Festival
Title(s): 2013 festival branding, brochure design and promotional materials for this year’s 17 day arts festival

Agency: Silk Pearce, Colchester, England
Agency website: http://www.silkpearce.com
Creative Director: Peter Silk
Photographer: ‘NN’ photo-montages: Silk Pearce (studio photography: Bruce Head. Background photographs: Holkham Beach: Chris Taylor, Norwich Cathedral: Chris Herring, The Forum: Keiron Tovell and Happisburgh Lighthouse: Jon Gibbs)
Additional credits: Silk Pearce Designers: Rob Steer and Ian Coote.
Short rationale (optional): Silk Pearce has created striking images of 3D models of the letter ‘N’ set against well-known Norfolk and Norwich landmarks as part of its design theme for this year’s festival. The aim is to create intrigue, while promoting the whole county as a cultural destination and rich source of creative talent.

JWT London: Hovis 'Easter' print ad

JWT London: Hovis 'Easter' print ad

Credits
Brand: Hovis
Title(s): Happy Easter
Headline and copy text (in English):

Agency: JWT London, London, UK
Agency website: http://www.jwt.co.uk
Executive Creative Director: Russell Ramsey
Art Director: Gen Hagan
Copywriter: Tim Noble
Photographer: Tal Silverman
Additional credits: Art Buyer: Romana Kit
Account Director: Adrian Ash
Published: March 2013

Work in Progress: Metronet brand identity

Work in Progress: Metronet brand identity

Credits
Brand: Metronet
Title(s): Metronet
Headline and copy text (in English): METRONET Identity, interior, signage system, web design, illustrations and artwork for Metronet, a strategic consultancy that delivers services within SEO, PPC, development & design, e-commerce, social media and web analytics to a wide range of clients. The identity reflects the name, its references and expectations. The colour scheme is from DOS and the first computer screens and the type is OCR-B, made for electronic devices. The illustration for the identity is an abstract global system of interconnected computer networks between people. The artwork is abstractions of Metronet’s skills and knowledge without becoming too concrete and limiting.

Agency: Work in Progress, Oslo, Norway
Agency website: http://www.workinprogress.no
Creative Director: Torgeir Hjetland
Illustrator: Torgeir Hjetland
Photographer: Mathias Fossum
Published: December 2012

BEING: Mondelez Wheat Thins 'Puppet' TV ad

Credits
Brand: Modelez
Title(s): Wheat Thins
Headline and copy text (in English): Puppet

Agency: BEING, New York, USA
Agency website: http://www.omnicomgroup.com
Creative Director: Lisa Topol, Samira Ansari
Art Director: Jonathan Mackler
Copywriter: Jim LeMaitre
Additional credits: Head of Production: Robert Valdes
Project Director: Christine Austin
Executive Producer: David Fisher
Group Account Director: Brett Edgar
Account Director: Kim Tice
Account Executive: Hunter Serenbetz
Production Company: Smith and Jones Films
EFX Company: MPC
Editorial: Rock Paper Scissors
Puppet Character FX Company: Creature Effects Inc
Telecine: Co3
Audio Mix: Sound Lounge
Published: March 2013

Dave Williams: Lionel Messi 91 poster

Dave Williams: Lionel Messi 91 poster

Credits
Title(s): Lionel Messi 91

Agency: Dave Williams, Liverpool, UK
Agency website: http://davewilliamsdesigns.blogspot.co.uk
Creative Director: Dave Williams
Illustrator: Dave Williams
Published: March 2013
Short rationale (optional): A 24x18 inch poster designed as a personal project to celebrate Lionel Messi's record breaking 2012, in which he scored 91 goals in all competitions. Each circular illustration depicts a goal via a humorous illustration. It also lists that number that goal is out of the 91 as well as the type of goal and the opposition. The goal types are based on well know football clichés.

Project Projects: Egeran Galeri identity system and applications

Project Projects: Egeran Galeri identity system and applications

Credits
Brand: Egeran Galeri
Headline and copy text (in English): Egeran Galeri identity system and applications

Agency: Project Projects, New York, USA
Agency website: http://projectprojects.com
Creative Director: Project Projects
Art Director: Project Projects
Copywriter: Project Projects
Photographer: Project Projects
Published: April 2013
Short rationale (optional): Owned by art dealer Suzanne Egeran and based in Istanbul, Egeran Galeri represents a mix of emerging and established artists, both Turkish and international, within a programme rooted in traditional art. Located on the coast of the Bosphorus strait and designed by Sanal Architecture, the gallery carries distinctive architectural characteristics, with diagonal walls that disrupt the space from conventional geometry. Taking these traits as a foundation for the Egeran identity system, Project Projects designed a wordmark comprised of modernist grotesque letterforms, each broken into delicate fragments by elegantly intersecting diagonals. Applied on front door signage, a stencilled version based upon these bespoke typographic elements translates the graphic identity back to a physical, visceral dimension.

krow Communications: Fiat print and OOH posters

krow Communications: Fiat print and OOH posters

Credits
Brand: Fiat
Title(s): Fiat 500L – Boot/Skydome/Seat Configurations

Agency: krow Communications, London, UK
Agency website: http://www.krowcommunications.co.uk
Creative Director: Nick Hastings
Art Director: krow
Copywriter: krow

Heineken: Remix our Future bottle designs

Heineken: Remix our Future bottle designs

Andy Audsley

Anna Ptasińska

Bartek Bak

Fernando Degrossi

Credits
Brand: Heineken
Title(s): Remix our Future challenge

Additional credits: Bottle Designs by: Andy Audsley, Anna Ptasińska, Bartek Bak and Fernando Degrossi
Published: April 2013
Short rationale (optional): Heineken celebrated its 140th anniversary with the Your Future Bottle Design Challenge 2012/13. Unveiled at Milan Design Week, the four finalists are Andy Audsley from Australia, Fernando Degrossi from Brazil (with two designs) and Anna Ptasińska and Bartek Bak from Poland. The competition’s four judges, Heineken’s global head of design Mark van Iterson, Cool Hunting’s Even Orensten, Mark Dytham of PeckaKucha and digital design pioneer Joshua Davis, will are now set to hold a live debate at The Magazzini and battle it out on stage to decide which will become Heineken’s next limited edition bottle.

The Leith Agency: IRN-BRU 'Mum' TV ad

Credits
Brand: IRN-BRU
Title(s): Mum
Headline and copy text (in English): IRN-BRU gets you through

Agency: The Leith Agency, Edinburgh, Scotland
Agency website: http://www.leith.co.uk
Creative Director: Gerry Farrell
Art Director: Jim Swan
Copywriter: Sam Muir
Photographer: Paul Hurley
Additional credits: Director: Stuart Elliott
Production Company: MTP, Glasgow
Published: April 2013

B&B Studio: Wild Trail packaging design

B&B Studio: Wild Trail packaging design

Credits
Brand: Wild Trail
Title(s): Wild Trail Wholegrain Bars & Wild Trail Popcorn Bars
Headline and copy text (in English): Wholeheartedly Wholegrain

Agency: B&B Studio, London, UK
Agency website: http://www.bandb-studio.co.uk
Creative Director: Shaun Bowen
Copywriter: Lisa Desforges
Additional credits: Designer: George Hartley
Short rationale (optional): Wild Trail’s pioneering popcorn bar is as healthy as it is tasty, but its existing identity wasn’t communicating either. So to coincide with the launch of a new range of wholegrain bars, B&B Studio repositioned the brand as Wholeheartedly Wholegrain with a crusading spirit that is captured in the tagline Wild About Wholegrains. The confident new logo evolves the OK symbol into a subtle W with a wholegrain illustration, while the modern, vibrant palette ensures immediate shelf standout and helps shake the dust from the cereal bar category.

Two Times Elliott: Daniel Hopwood brand identity, website and printed collateral

Two Times Elliott: Daniel Hopwood brand identity, website and printed collateral

Credits
Brand: Daniel Hopwood
Title(s): Brand Identity, Responsive Website, Printed Collateral.

Agency: Two Times Elliott, London, UK
Agency website: http://www.2xelliott.co.uk
Creative Director: James Horwitz, Ross Gunter
Photographer: Scott Grummett
Published: April 2013
Short rationale (optional): Identity work for London-based interior design practice Daniel Hopwood. The project included logo generation, (with custom logotype and pictorial mark), stationery set and responsive website design and build.

Coley Porter Bell: Beefeater gin 'My London' Limited Edition bottle design

Coley Porter Bell: Beefeater gin 'My London' Limited Edition bottle design

Credits
Brand: Beefeater Gin
Title(s): 2013 Limited Edition

Agency: Coley Porter Bell, UK
Agency website: http://www.cpb.co.uk
Creative Director: Stuart Humm
Design Director: Stuart Humm
Additional credits: 500 Londoners
Published: April 2013
Short rationale (optional): Create a limited edition bottle to showcase the creativity, personal freedom and the excitement of life in London.

Wieden + Kennedy: Lurpak 'The Cook' TV ad

Credits
Brand: Lurpak
Title(s): The Cook

Agency: Wieden + Kennedy, London, UK
Agency website: http://www.wk.com
Creative: Ray Shaughnessy, Dan Norris
Photographer: John Mathieson
Additional credits: TV Producer: Matthew Ellingham
Director: Scott Lyon
Producer: Zeno Campbell-Salmon
Production Designer: Sam Tidman
Production Company: Outsider
Post Production: The Mill
Editing House: Work
Editor: Art Jones
Published: April 2013

Abbott Mead Vickers BBDO: Whiskas print ads

Abbott Mead Vickers BBDO: Whiskas print ads

Credits
Brand: Whiskas

Agency: Abbott Mead Vickers BBDO, London, UK
Agency website: http://www.amvbbdo.com
Executive Creative Director: Paul Brazier
Art Directors: Alan Watson, Andy Clough, Sonny Adorjan
Copywriters: Diccon Driver, Richard McGrann, Milo Campbell
Photographer: George Logan
Additional credits: Retoucher: Tony Swinney
Published: April 2013

DDB New York: New York Lottery print ads

DDB New York: New York Lottery print ads

Credits
Brand: New York Lottery
Headline and copy text (in English): ‘Can’t’ ‘Impossible’ ‘Yes/No’

Agency: DDB New York, New York, USA
Agency website: http://www.ddb.com
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Art Director: Joao Unzer
Copywriter: Rodrigo de Castro
Additional credits: Group Creative Directors: Mike Sullivan, Rich Sharp
Associate Creative Director: Carlos Wigle
Designers: Brian Gartside, Juan Carlos Pagan
Project Manager: Julie Evcimen
Print Producer: Christine Dwyer
Art Buyer: Jane Piampiano
Retoucher: Fan Han
Art Company: Debut
Artist: Matt Dartford
Published: April 2013

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