NOW: Pensions announces England Hockey sponsorship deal

NOW: Pensions has confirmed a four year deal with England Hockey

NOW: Pensions has been revealed as the principal partner of Great Britain and England men’s hockey, as part of a four year sponsorship deal.

The auto-enrolment pension providers will be fully integrated within the sport and has also become the Title Sponsor of the men’s domestic league. The first engagement under the deal takes place this coming weekend at the NOW: Pensions Men’s Hockey League Finals Weekend at Reading Hockey Club.

As well as supporting the men’s hockey league NOW: Pensions has also pledged its support to England Hockey’s London 2012 legacy plans to make the sport bigger and more accessible, and is supporting Rush Hockey.

“We are delighted to announce our support for England Hockey from the grassroots to the elite squad. We are here in the UK for the long term and want to see the sport grow hand in hand with our business,” commented Morten Nilsson, chief executive of NOW: Pensions.

England Hockey chief executive Sally Munday added: “It is fantastic to have the support of NOW: Pensions. The ambition of our two organisations feels very similar as we continue to take advantage of the opportunity London 2012 has given us to grow the numbers playing and watching our sport.”

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian