9 April 2013 - 10:41am | posted by | 0 comments

McVitie's and TerraCycle launch ‘The Biscuit Wrapper Roundup Collection Contest’

Each participant in the McVitie’s Biscuit Wrapper Brigade earns two TerraCycle points for the weight of each biscuit wrapperEach participant in the McVitie’s Biscuit Wrapper Brigade earns two

McVitie’s and recycling experts TerraCycle have joined forces to launch ‘The Biscuit Wrapper Roundup Collection Contest’, encouraging people to collect and save biscuit wrappers in order to win a share of a combined 100,000 TerraCyle points (£1,000) worth of prizes.

Joined together in partnership in June 2012, McVitie’s and TerraCycle promote the recycling of all used biscuit wrappers, which are often sent to landfills, through their McVitie’s Biscuit Wrapper Brigade scheme. The Collection Contest sees all active McVitie’s Biscuit Wrapper Brigade locations automatically entered, with the top twenty collectors winning contributions of £250, £150, £50, or £20 for their chosen school, charity or non-profit organisation at the end of the competition.

The Grand Prize winning location and First Runner Up will also get their hands on a hamper full of McVitie’s biscuits.

To enter the contest those interested can join the McVitie’s Biscuit Wrapper Brigade via the TerraCycle website where Freepost labels can be downloaded in order to send shipments of used biscuit wrappers. Regular Top Ten Leader Leaderboard and Facebook updates will be made throughout the competition which runs from now until Monday 8 October.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...