As part of its campaign for early cancer detection the Scottish Government has teamed up with The Leith Agency to release an online video entitled ‘The Poo Song’.
The online film encourages younger family members to “tell your mum, tell your dad, tell your second uncle Vlad” to make sure they take a screening test, as nine out of 10 people survive bowel cancer if its caught early enough.
Currently the third most common cancer in Scotland, with older people more at risk, the film aims to ensure that those aged 50-74 use the bowel cancer screening tests that are automatically sent to them every two years.
‘The Poo Song’ forms part of the second phase of activity to promote the bowel screening programme. Other campaign activity includes a TV spot featuring a lone man in his fifties on the toilet being spoken to by an ‘invisible man’ voiced by Ford Kiernan who encourages him to take the screening test.