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The Scottish Government and The Leith Agency continue bowel cancer screening programme campaign with 'The Poo Song'

As part of its campaign for early cancer detection the Scottish Government has teamed up with The Leith Agency to release an online video entitled ‘The Poo Song’.

The online film encourages younger family members to “tell your mum, tell your dad, tell your second uncle Vlad” to make sure they take a screening test, as nine out of 10 people survive bowel cancer if its caught early enough.

Currently the third most common cancer in Scotland, with older people more at risk, the film aims to ensure that those aged 50-74 use the bowel cancer screening tests that are automatically sent to them every two years.

‘The Poo Song’ forms part of the second phase of activity to promote the bowel screening programme. Other campaign activity includes a TV spot featuring a lone man in his fifties on the toilet being spoken to by an ‘invisible man’ voiced by Ford Kiernan who encourages him to take the screening test.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian