Brand consultancy Interbrand has revealed two appointments to its global leadership team with Fred Burt being promoted to the newly-created role of managing director of global clients and Elan Cole joining the firm as global executive creative director of consumer brands.
As managing director of global clients Burt will oversee all aspects of services to Fast-Moving Consumer Goods (FMCG)/Consumer Packaged Goods (CPG) clients whose work stretches across multiple Interbrand offices. Burt is also tasked with building stronger and more strategic global partnerships among key clients and will continue to be based in Interbrand’s London office.
Of Burt’s appointment, Jez Frampton, Interbrand’s global chairman and CEO said: “Fred shares my commitment and passion for engaging with clients in ways that ensure that value is at the heart of everything we do and I am confident that he is the ideal person to fulfill the promise of this new role.”
Cole joins Interbrand from Johnson & Johnson, where he was one of the founding members of Johnson & Jonson's Global Strategic Design Office. Prior to Johnson & Johnson, Cole worked for the Museum of Modern Art where he was responsible for all advertising, design and marketing communications. Cole will be based in Interbrand’s New York office, collaborating with Interbrand offices worldwide on all global CPG/FMCG assignments.
“Elan is a creative leader with an exciting and eclectic mix of experience,” said Andy Payne, Interbrand’s global chief creative officer. “We are confident that he will build and strengthen Interbrand’s creative portfolio and help to drive our consumer practices forward.”