6 March 2013 - 10:06am | posted by | 0 comments

M&C Saatchi joins forces with aeiou to launch new Chinese hub M&C Saatchi aeiou

Moray MacLennan describes China as a fundamental part of M&C Saatchi's global strategyMoray MacLennan describes China as a fundamental part of M&C Saatchi's

M&C Saatchi Worldwide has revealed a joint venture with Chinese independent creative agency aeiou, furthering its Chinese presence.

“China is a fundamental part of our global strategy, and we've joined forces with the ideal partner to help us continue to build momentum in this critical market,” commented Moray MacLennan, worldwide chief executive of M&C Saatchi.

The deal follows a strategic review of the agency’s Greater China operations and will see M&C Saatchi’s new Chinese agency – M&C Saatchi aeiou – headquartered in Shanghai at aeiou’s offices in The French Concession of Shanghai.

Both companies will be merging operations with immediate effect, with aeiou founders Tony Liu and Michael Liu taking over leadership of the combined operation as ECD and MD respectively. Both will report to CEO of M&C Saatchi Asia Chris Jaques and will be appointed as managing partners of M&C Saatchi Greater China.

MacLennan added: “In Michael, Tony and the team at aeiou, we have found our perfect partners. They've built an agency producing world-class work for both local and international clients. And they share our belief in 'Brutal Simplicity of Thought', and a laser-like focus on building business results for our clients.”

The partners of aeiou will initially have a majority stake in the venture, with M&C Saatchi Worldwide becoming the majority shareholder over an agreed timescale.

Michael Liu, founder of aeiou and managing director of the new M&C Saatchi aeoiu, said: “We're delighted to be joining forces with M&C Saatchi. Many companies have approached us over the years but few of them truly share our values. Tony and I are incredibly excited about this next phase in the exciting journey of aeiou in China.”

Don't miss out... Get your Advertising news by email

See all specialist newsletters

31 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...