19 February 2013 - 12:07pm | posted by | 0 comments

British Airways partners with Magic 105.4 for '80s Gig in the Sky' in aid of Comic Relief

British Airways is joining forced with Magic 105.4 to promote its ‘80s Gig in the Sky’ flight, featuring Bananarama, Kim Wilde, Go West and Spandau Ballet’s Tony Hadley, in aid of Red Nose Day.

As partners Magic 105.4 will work with BA to raise awareness of the campaign raising money for Flying Start - British Airways’ charity partnership with Comic Relief. Promotional work includes ticket give-aways on air, mentions during Magic Breakfast with Neil Fox and Verity Geere and Kim Wilde’s Secret Songs (Sundays 10am-2pm), and online activity on the Magic 105.4 website.

British Airways campaign manager, Emma Chatfield, commented: “We were looking for a media partner that would share our passion for this one-off event, and Magic 105.4 embraced it from the start. Through their popular shows, we will be able to produce engaging content and encourage listeners to text to win a place on board. Fundraising is a crucial part of this campaign, to support our Flying Start partnership with Comic Relief.”

Listeners will also be able to engage with the campaign by sharing their own 80s playlists using Spotify in the lead up to the gig which takes place on Sunday 10 March departing from Heathrow Terminal 5.

To win one of 40 pairs of tickets listeners will be invited to text ‘Fly’ to 64100, with texts costing £5 and all profits being donated to Comic Relief.

Karen Stacey, broadcast sales director at Bauer Media, added: “We are thrilled to be partnering with British Airways on this unique event, especially as it’s for a great cause such as Comic Relief.”

During the event BA staff will wear original uniforms from the era, and will serve food from the airlines 80s menus to a soundtrack of classic 80s hits.

Of her involvement, Kim Wilde said: “With Comic Relief celebrating its 25th anniversary this year it’s a great tribute to them. I’m sure we’ll be rockin’ around the cabin on the British Airways flight!”

Don't miss out... Get your Marketing news by email

See all specialist newsletters

32 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

K3 approached BWP Group to help them design and build a...

dlc - Responsive website

dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

Peak Scientific is a leading Scottish gas generator...