Avis and Flybe celebrate 10 year partnership with year-long through-the-line communications campaign

The campaign was devised by FST

Car rental company Avis and regional airline Flybe are celebrating their 10 year working relationship with a through-the-line communications campaign entitled ’10 things you love about us’.

Both brands have contributed to the year-long customer facing campaign which is to be supported with above and below the line activity.

The ‘10 things you love about us’ creative draws from the partnerships 10 key business objectives which include; service, environmental sensitivity, exclusivity, innovation, comfort, range, destinations, rewards and simplicity.

Integrated creative agency FST developed the initiative highlighting the partnerships offering. The creative will now be used across all communication channels, creating a focused, co-ordinated message reflecting the partnership.

“We are incredibly proud of our partnership with Flybe and what we’ve achieved together,” commented head of marketing and intermediaries at Avis Budget Group UK Darren Peacock. “We’d like to thank our customers for their continued loyalty and are delighted to be able to reward them for their ongoing support by ensuring they sit at the heart of this celebratory campaign.”

Below-the-line support focuses on engaging customers via a 10 month long promotion, including a series of competitions. Above-the-line activity will amplify and drive awareness of the campaign through a series of display advertising banners, airport advertising including branded duty free bags and on-board communication.

Simon Lilley, Flybe’s director of marketing adds: “Flybe is pleased to be an integral part of this creative campaign that clearly demonstrates the importance of our 10 year landmark partnership with Avis. We consider it an added bonus that Avis continues to also add value to our customers when they are making their online business and leisure travel. It is a partnership we hope will continue for many more years.”

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian