Tesco is preparing to launch a free TV and movie service exclusively to Clubcard customers.
The supermarket giant has launched a beta site, called Clubcard TV, which currently features family movies including Care Bears, Batman and Superman cartoons.
The site lists a range of comedy, drama, kids TV, romance, thrillers and documentaries to be made available. It states: “Clubcard TV is a 'thank you' to our customers - there are no charges, contracts or subscriptions.”
The service is currently being trialled among Tesco staff before being rolled out for public beta.
The site is powered by movie and TV streaming service Blinkbox, in which Tesco bought a majority (80 per cent) stake in 2011.
The move signals the latest step in Tesco’s plans to integrate its digital entertainment services, including Blinkbox and Mobcast, into the overall business, which has already seen it work with Blinkbox to launch a physical-online movie bundle service exclusively for Clubcard account holders.
This initiative, launched last year, centred on rewarding Clubcard customers who buy physical DVDs and Blu-rays in-store with online access to the same movie via the Blinkbox service.
Previously Tesco has revealed plans to ramp up the integration of its newly acquired digital entertainment assets with the rest of the business, with the view to providing a more personalised customer experience via the creation of single log-ins.
Meanwhile Sainsbury’s has also been ramping up its digital entertainment portfolio, having launched a video-on-demand service, while also setting its sights on becoming a key UK member of the Digital Entertainment Content Ecosystem’s (DECE) digital locker initiative Ultraviolet, of which Tesco is already an active member.