Feline Fayre unveils new webiste and Facebook campaign devised by Sphere Digital

Family run cat food company Feline Fayre has worked with Liverpool-based Sphere Digital to create a new look website.

Sphere Digital was asked to design a fun, clean and modern look for the site based on the idea ‘What does your cat get up to when you’re not looking?’

In a bid to boost fan interaction with the brand on the website and on Facebook, Sphere Digital crafted a campaign around three animated scientists and their mischievous cat. The animation, shown above, asks the public to interact with Feline Fayre by sending in photos of their cats getting up to no good.

A competition is set to run alongside the animation via Facebook offering various prizes to entrants.

The animation also features on the brand’s website which now carries product information, a question and answer section, links to social media, and a gallery featuring customer’s feline friends.

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian