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Channel 5's Celebrity Big Brother launch attracts 3.5m viewers but still loses out to BBC1's DIY SOS

The return of Celebrity Big Brother on Channel 5 last night netted the broadcaster a 15.8 per cent audience share with viewing figures peaking just short of 3.5 million.

Celebrity Big Brother launched with 3.5million viewers

The audience share was nearly four times up on the networks average figures for the time slot, but proved no match for BBC1’s DIY SOS: The Big Build which was the most watched show during the 9pm timeslot garnering an 18.4 per cent audience share with 4.5 million viewers.

This year’s line-up includes X Factor contestant Rylan Clarke, jokey Frankie Dettori, and former footballer Neil “Razor” Ruddock, who was drafted in as a last minute replacement for Jim Davidson following his arrest earlier in the week.

Celebrity Big Brother debuted on Channel 5 in 2011 following a move from Channel 4 after 10 years and attracted 5.1 million viewers.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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