6 December 2012 - 4:43pm | posted by | 9 comments

Rangers keep quiet on rumours that former Daily Record sports editor Jim Traynor is set to become the club's head of marketing and PR

Traynor wrote his last column for the Daily Record this week Traynor wrote his last column for the Daily Record this week

Rangers have refused to comment on rumours that former Daily Record associate editor of sport, is to join the club as their new head of marketing and PR.

Following his final column for the Daily Record being published on Monday (3 December) internet rumours of Traynor’s move to the club began to circulate within hours of its publication. Scottish football website, Scotzine, reported on Tuesday that a source had informed them that “Traynor is set to start at Ibrox in the next few weeks”.

Traynor’s last ever Daily Record column is much like a game of two halves. Part one sees Traynor describe his role at the newspaper as “never a job. More of an absolute joy,” before reflecting on some of his fondest sporting memories, proclaiming “it’s been a pleasure,” but then ominously adds “until recently”.

At this point the mood turns, with Traynor accusing Scottish football of trying to “tear itself apart” in the wake of the Rangers crisis.

He continues: “Actually, for the last couple of years some of the most bilious types have been allowed to emerge from the shadows and spew invective that sadly became regarded as fact, even though what they were saying and writing wasn’t even close to being definitive.”

Traynor then goes on to attack the “anonymous bloggers” who “became experts” overnight claiming that “Rangers would be done for cheating the tax man,” something which has since turned out not to be the case.

Bloggers are not the only ones to fall foul of Traynor as he writes that “some fellow journalists” still cannot accept that the club did not cheat the tax man, explaining that “one journalist declared it to be “a government conspiracy” when he heard the ruling in Rangers’ favour”.

His tirade continued claiming “the rabid desire to help bring down Rangers” was “widespread” asking “Just when did they [certain members of the press and bloggers] become consumed by such eye-popping rage?” adding that Scottish football has “quickly became dominated mostly by incoherent imbeciles fuelled by all that hatred”.

In the column Tranyor says the “awful and completely inaccurate pieces” and the “Despicable, pathetic little creatures craving some kind of recognition but lacking in conscience and morality,” had made it impossible for him to continue, writing “my conscience won’t allow me to stay in our profession”.

With news of a possible move to Ibrox, the tone of Traynor’s last column has raised eyebrows online if he was indeed eyeing a position with the club and speaking to Charles Green about taking payment as an employee.

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Comments

6 Dec 2012 - 17:21
stevi12310's picture
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comments

This could be an own goal for The Rangers. He has already been doing that very same role for about a decade for free.

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6 Dec 2012 - 19:16
wicke34449's picture
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He has been Rangers unpaid PR for years. Now it means it will cost them money. However, the succulent lamb enjoyed under David Murray's patronage will now become succulent Spam.

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6 Dec 2012 - 19:21
wicke19267's picture
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His succulent Lamb under David Murray's patronage will now become succulent Spam.

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7 Dec 2012 - 09:29
james14719's picture
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A brave and refreshingly honest final article by Jim. The scottish media has lost their greatest talent.

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7 Dec 2012 - 11:53
neale_gilhooley's picture
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comments

Head of Press Propaganda might the best job title for this sports journalist. Rangers problems are not footballing ones (for the most part), but more business news with an awful public image and a vital share issue ahead I'd suggest they need a different type of Journalist than Mr Traynor. He might get a shock when he leaves the dominant position of his current Daily Record role behind

As for 'head of Marketing' don't get me started....

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7 Dec 2012 - 13:21
jonjf11900's picture
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Is james14719 actually James Traynor? New the Record was a blue nose rag for years. I wrote to them and asked why there was not a strip with green even in it when they did their strips for kids clubs promo. Every other club colour was there.

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7 Dec 2012 - 15:54
thege20546's picture
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Rangers' share issue seems to be going well. As for whether Mr Traynor joins the club we'll have to wait and see.

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10 Dec 2012 - 10:07
stevi12310's picture
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From chief sports writer at The Herald to official mascot of a new division 3 club. He must be wondering where it all went wrong.

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10 Jan 2013 - 13:16
unive14816's picture
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Over the years I have watched Mr Traynor's career slowly deteriorate. At it's height, Mr Traynor at The Herald..serious Journalist, great newspaper. The low point, headline grabbing, petty nonsense at The Daily Record.

His appearances on TV and Radio became more and more cringe worthy...the highlight being an on-air spat with chirpy chappy Chic Young!

Oh and that phone-in show? Just Awful. Once Jim had gone, the BBC immediately replaced it with Kenny McIntyre plus contributors...much better!

Jim wants to be Graham Spiers but doesn't have the talent or insight. Now this Airdrionian is at Ibrox as director of communications?

As a non old firm football supporter, I'm just glad I won't have to listen to his self important rubbish anymore!

Thank you Charles...you're welcome to him. H

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