Crabtree & Evelyn unveil Christmas gift collection with brand packaging and narrative devised by Pearlfisher
Crabtree & Evelyn has worked with Pearlfisher to create the packaging design and brand narrative for its 2012 Christmas gift collection.
The collection comprises of both a home fragrance range in two scents, Noel and Winter Garden, and a Personal Care range.
The packaging design aims to move away from the traditional festive offer and present a new original take on the season, telling the product story through illustration.
Deputy creative director at Pearlfisher, Sarah Butler, commented: “We devised a story for each fragrance and used bespoke illustrations, rich, contrasting colours and nature motifs to bring it to life and take the consumer into a magical and festive world, moving from the traditional and coded to a more contemporary, imaginative and inspirational expression of Christmas.”
The Crabtree & Evelyn 2012 Christmas gift collection will be available in-store and online until Christmas Eve.
Content created with:
Pearlfisher
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