P&O Cruises has unveiled its new microsite created by creative customer communications agency August Media.
The launch follows the success of ‘Our World’, P&O Cruises printed magazine which, since its release in March 2012, has sparked an uplift in consumer bookings.
The microsite features travel and lifestyle content as well as the latest news from P&O Cruises. To promote the launch the microsite will feature in the printed edition of the magazine and will also be emailed to P&O’s many subscribers.
Relevant calls to action on each page will push people from the microsite to the P&O Cruises main website where they will be able to book online.
Managing director of August Media, Mark Lonergan, commented: “It is a natural next step that will allow the Our World content to reach an even larger audience of potential travellers and increase the opportunity for customer interaction.”